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Mercora Launches M v2 - The First Social Music Player and Radio Service for Mobile Phones


    Mercora, Inc. today announced the worldwide launch of Mercora M
    v2, the industry's first and only social music player and mobile radio
    service for 3G-enabled mobile devices.

    In connection with this launch, Mercora is also today announcing
    an agreement with Microsoft (NASDAQ:MSFT) Windows MobileR to provide
    users with a 6-month complimentary subscription to the M v2 service,
    available at www.windowsmobile.com/DoMore.

    "Mobile convergence is a reality - the mobile phone is rapidly
    becoming the MP3 player, radio and media consumption device of
    choice," said Srivats Sampath, president and CEO of Mercora. "The M v2
    transforms the standard mobile phone into a social music and radio
    player with features more sophisticated than what's available on
    current mobile offerings or, for that matter, Apple's upcoming phone
    and music device."

    Key features of Mercora M v2 include:

    -- Personalized Digital Radio - Over 100,000 high-fidelity music
    channels searchable by artist, genre, and subgenre, making the
    M v2 the largest radio service available on any mobile device.

    -- Streaming Music Player - M v2 allows wireless users to browse
    and listen to music libraries stored on their PCs, or
    optionally on Mercora servers, requiring no side-loading or
    synchronization.

    -- Socially Networked Listening - With the M v2, consumers can
    use their mobile devices to discover and listen to music,
    playlists, and listening histories from up to five of their
    friends and family, anywhere in the world.

    -- Support for Podcasts - One-click access to constantly updated
    and popular podcasts from CNN, MLB, NCAA, NPR and other
    established news outlets provides M v2 users with continuous
    access to breaking news and information.

    Mercora M v2 also features state-of-the-art audio quality based on
    a high-performance version of the Ogg/Vorbis audio codec which is
    optimized for streaming over wireless broadband networks such as EDGE,
    EV-DO, UMTS and HSDPA. The M v2 integrates with A2DP Stereo Bluetooth
    to provide a seamless transition from listening on-the-go, in-car and
    at home, which eliminates the need to carry multiple proprietary
    listening devices. Currently, the M v2 is compatible with Windows
    Mobile Smartphones and Pocket PCs, support for additional platforms is
    anticipated for later this year.

    The Mobile Market

    According to recent research from Gartner, the Smartphone is
    becoming one of the fastest-growing major categories of mobile
    devices, with growth driven by greater operator focus, falling handset
    prices, and the proliferation of mobile broadband. Gartner forecasts
    over 700 million Smartphones to be shipped between 2006 and 2009, with
    music being the second most popular mobile activity behind SMS.

    Device and Network Compatibility

    Mercora M v2 is optimized for a broad range of Windows
    Mobile-certified Smartphones and Pocket PC devices such as the
    Cingular 8125, i-mate JAQ, Motorola Q, Palm Treo 750, Samsung
    BlackJack, T-Mobile Dash, and Verizon Wireless PN-820 as well as 3G
    and higher mobile broadband networks such as EDGE, EV-DO, UMTS, HSDPA,
    Wi-Fi and WiMax.

    Pricing and Availability

    Mercora M v2 is available to consumers starting today at leading
    mobile commerce sites and www.mercora.com/M. The M v2 is offered for
    Windows Mobile users worldwide at an introductory price of
    $4.99/month. Subscription packages for M v2 are as follows: $14.99 for
    three months and $49.99 for a one-year subscription.

    Members of the media and product reviewers may download high-res
    product pictures and background material from this URL:
    www.mercora.com/press/M.

    Experience Mercora at CTIA Wireless 2007

    Industry analysts and press are welcome to visit Mercora at the
    QUALCOMM (NASDAQ:QCOM) exhibit (Hall A3, #1645) at the CTIA Wireless
    2007 Conference at the Orange County Convention Center in Orlando,
    Florida. Mercora will demonstrate the M v2 with advanced 3G devices
    based on high-performance chipsets from QUALCOMM CDMA Technologies.

    Mercora, Inc.

    Mercora's mission is to create the world's largest social radio
    network by cataloging and organizing the world's music and audio
    content and making it universally searchable and legally listenable
    from any device. Mercora (www.mercora.com) is headquartered in Santa
    Clara, CA.