Wyeth Pharmaceuticals Announces Results of Highly Successful Implementation of Closed Loop Marketing at 2007 EyeforPharma Sales Force Effectiveness Conference

In a continued commitment to providing critical and timely
clinical information to health care providers, Wyeth United Kingdom
today announced the results of their successful deployment of
Proscape's Closed Loop Marketing platform to their sales teams in
support of 11 Wyeth brands. The Wyeth Closed Loop Marketing system is
a critical initiative that enables Wyeth to leverage their customer
segmentation model in order to provide sound, clinical information in
a highly compliant manner to their customers. The results of the
program were announced at the 2007 annual EyeforPharma Sales Force
Effectiveness Conference.

Physician reaction to Closed Loop Marketing (CLM) platform has
been measurable and very positive:

-- 33% of physicians who would not normally see a pharmaceutical
sales representative have been more likely to see a Wyeth
representative equipped with their CLM system.

-- 65% of physicians have stated that their experience working
with Wyeth provides high quality interactions that are
preferred over traditional "detailing methods."

-- 72% of physicians stated that the overall experience creates
more value for the physician and therefore their patients.

The benefits realized by Wyeth in the UK have led to the expansion
of their Proscape system in the Italian and German markets.

"In today's environment where time with our customers is precious
and access can be difficult, our Closed Loop Marketing program has
enabled Wyeth representatives to engage the physicians they need to
see, ensure that the right messages are communicated and spend more
time with our prescribers," stated Andy Lloyd, Systems Manager Sales
and Marketing. "The results that we have achieved to date have
exceeded expectations, especially in the critical areas of physician
unaided message recall and costs savings. Additionally the system that
we have implemented from Proscape provides us with a platform for
international expansion as well as for our future multi-channel
deployment." Mr. Lloyd co-presented with Raj Saujani, Senior Product
Manager at Wyeth.

"The Wyeth organization has done a wonderful job teaming together
to leverage our technology to help their sales force and physicians,"
stated Derek Pollock president of Proscape Life Sciences following the
Wyeth plenary session. "By combining the efforts of their Information
System department with their Sales and Marketing teams, Wyeth is
achieving a distinct sustainable competitive advantage while
simultaneously ensuring regulatory compliance in all of their
physician interactions."

In related news, it was also announced at the conference that
CreativeLynx, a Proscape Certified Content Provider, won the 2006
Geoff Brook Award for Innovation in New Media at the recent
Pharmaceutical Marketing Society Advertising Awards for the Wyeth
Tazocin program running on the Proscape platform on Lenovo Tablet PCs.

About Wyeth U.K

Wyeth is one of the world's leading pharmaceutical companies with
a major focus on developing innovative new medicines to improve health
and well-being.

In the U.K, Wyeth is one of the largest pharmaceutical companies
with a broad portfolio of leading products across a wide range of
treatment areas, including rheumatology, gastrointestinal disease,
mental health, women's healthcare, hemophilia, prostate cancer,
infectious disease, dermatology and transplantation. Wyeth is also a
major force in preventative medicine through its Wyeth Vaccines
division.

About Proscape Technologies

Proscape Technologies is the global leading provider of
Multi-Channel Closed Loop Marketing software solutions. Proscape
solutions are being utilized by eight of the top ten pharmaceutical
companies globally. Since its inception in 1996, Proscape has been
providing cutting-edge technology to leading pharmaceutical, consumer
goods, and financial services firms helping them to improve sales and
marketing effectiveness, productivity and overall company performance.

For more information about Proscape Technologies, visit
www.proscape.com or call +1-215-441-0300 or via email at
info@proscape.com.