IDeaS Demonstrates the Latest Version of Its Revenue Optimization Solution During Upcoming ITB 2007 in Berlin



    IDeaS, the leading provider of hospitality revenue optimization
    solutions and one of the industry's fastest growing technology
    companies will demonstrate the latest version of its revolutionary ASP
    Revenue Management Solution during ITB 2007 in Berlin.

    Newest developments include enhancements to modules such as
    Dynamic Pricing and Best Available Rate (BAR), Channel Management
    Integration, Clustered and Central Yielding as well as added features
    to the Group Evaluation and Group Pricing.

    Linda Hatfield, IDeaS Vice President Product Management comments:
    "Assisting hotels and hotel groups through our Best Available Rate
    Module to select the correct price taking into consideration what the
    competitive set and the market is doing, has really changed the way
    hotels do business in the area of dynamic pricing. Our unique ability
    to combine data from Rate Shopping Systems with our scientific
    optimization engines to determine the BAR plan by Length of Stay for
    each arrival date puts tremendous control into the hands of our
    clients."

    Uli Pillau, Managing Director for IDeaS in EAME adds: "During the
    past 12 months we have seen an unprecedented demand for our Revenue
    Optimization Systems. The large number of hotel chains, groups and
    individual hotels we are rolling out clearly demonstrates that the
    hospitality industry recognizes the value IDeaS adds to the business
    and operations. By providing our clients with the industry's leading
    online training program in addition to our highly regarded support
    team, we ensure the success of each of our clients. "

    The upcoming week will see two of the most important hotel
    conferences and events happening in Berlin. Monday March 5th until
    Wednesday March 7th the Hotel Investment Conference will take place,
    and from Wednesday March 7th until Sunday March 11th the International
    Tourism Bourse (ITB) will open its doors. ITB is the world's largest
    industry fair and will receive 10 thousands of hoteliers and visitors.
    IDeaS will again be represented with a booth (Hall 8.1, Booth 110)
    where the latest version of the IDeaS Revenue Optimization will be
    available for demonstration.

    About IDeaS

    Integrated Decisions and Systems (IDeaS) is the leading provider
    of hospitality focused pricing and revenue optimization solutions.
    IDeaS products offer award-winning technical innovation paired with
    unsurpassed personalized support. Our products are specifically
    designed to provide hoteliers with a clear vision to their data,
    thereby giving them greater control over their business.

    IDeaS primary market focus is the global hospitality industry. The
    Company's clients include some of the most-prestigious companies in
    the world, including InterContinental Hotels Group, Hyatt
    International, Hilton International, Mandarin Oriental Hotel Group,
    Millennium Hotels and Resorts, Movenpick Hotels and Resorts,
    Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal
    Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian
    Resort Hotel Casino, Vail Resorts and Gaylord Entertainment
    properties, such as Gaylord Opryland.

    Headquartered in Minneapolis, Minnesota, IDeaS maintains global
    technology, support and sales offices in North America, the United
    Kingdom, Europe, Australia and Asia. For more information, visit
    www.ideas.com or call +1 952 698 4200.

    NOTE TO EDITORS: In the name Movenpick Hotels there should be an
    umlaut over the "o" in Movenpick. This symbol may not appear properly
    in some systems.