Empresas y finanzas

LCC Addresses End-User Mobile Content Experience with Launch of ContentView(TM)



    LCC International Inc., (NASDAQ:LCCI) a global leader in wireless
    turn-key services, today announced the launch of ContentView(TM), its
    mobile content and end-user Quality of Experience solution as part of
    the company's TotalView(TM) Service Delivery Platform. This new
    service uniquely measures actual consumer experience, providing
    content providers, operators and handset manufacturers with real
    insight into end-user performance of mobile content services.

    Currently the quality of experience for mobile content is
    typically measured on a 'delivery' basis from the network towards the
    handset. LCC's ContentView measures the experience from the end-user
    towards the network and provides real-time, in-depth analysis of key
    performance indicators designed to increase content adoption and
    maximize revenues. It measures download, upload and quality of
    experience across a broad spectrum of content including full track
    music downloads, video on demand, news, themes and all other mobile
    content.

    ContentView benchmarks its analysis against key performance
    indicators including availability, usability, download performance and
    interoperability. Measurements are then captured, evaluated and
    combined with network data to assess the overall quality of the
    end-user experience for any content segment across 1000+ handsets. The
    outputs are then delivered to the client with full analysis and
    service improvement recommendations. The service works across all
    network standards including EDGE, CDMA, UMTS, HSDPA, EV-DO and soon,
    WiMAX.

    According to Informa Telecoms & Media, the mobile advertising
    industry alone is forecast to grow from $900 million in 2006 to $11
    billion by 2011. However, the requirement for end-user Quality of
    Experience measurements is clearly illustrated by a recent consumer
    survey* that found that only 12% of consumers are satisfied with their
    mobile content experience and over 20% of online transactions never
    completed.

    "By harnessing the knowledge delivered by ContentView, LCC can
    provide wireless operators, handset manufacturers and mobile content
    providers with unique insight into their consumers' mobile
    experience," explained Kenny Young, Chief Marketing Officer, LCC
    International Inc. "With operators dependent on increased content
    adoption in order to drive revenue and customer growth, measuring and
    improving the experience of mobile content has reached a critical
    stage for our industry. ContentView is the first holistic solution to
    measure the consumer experience of mobile content and will unite the
    operator, the handset manufacturer and content provider into a single,
    customer centric approach."

    *2005 Olista survey

    About LCC International, Inc.

    LCC International, Inc. is a global leader in voice and data
    design, deployment and management solutions to the wireless
    telecommunications industry. The Company has worked with all major
    access technologies and has participated in the success of some of the
    largest and most sophisticated wireless systems in the world. Through
    an integrated set of technical business consulting, training, design,
    deployment, operations and maintenance services, LCC is unique in its
    ability to provide comprehensive turnkey services to wireless
    operators around the world. News and additional information are
    available at www.lcc.com.

    Cautionary Note regarding forward-looking statements under the
    Private Securities Litigation Reform Act of 1995:

    Information in this release regarding LCC's expectations, beliefs,
    and intentions are forward-looking statements that involve risks and
    uncertainties. These statements include statements about LCC's release
    of a product and service offerings or expectations of receiving awards
    of additional business from current or prospective clients. All
    forward-looking statements included in this release are based upon
    information available to LCC as of the date of this release, which may
    change, and LCC assumes no obligation to update any such
    forward-looking statement. These statements are not guarantees.
    Factors that could cause or contribute to differences from such
    expectations include, but are not limited to, delays in the
    development, commercialization or market acceptance of new offerings
    and other factors that may affect our business are discussed in LCC's
    filings with the Securities and Exchange Commission, including our
    most recent annual report on Form 10-K and our quarterly reports on
    Form 10-Q.

    Copyright (C) 2007 LCC International, Inc. All rights reserved.
    LCC and LCC International are registered trademarks of LCC,
    International. TotalView and ContentView and 'The knowledge that
    powers the network' are trademarks of LCC, International. All other
    company and product names may be the subject of intellectual property
    rights reserved by third parties.