LCC Addresses End-User Mobile Content Experience with Launch of ContentView(TM)
LCC International Inc., (NASDAQ:LCCI) a global leader in wireless
turn-key services, today announced the launch of ContentView(TM), its
mobile content and end-user Quality of Experience solution as part of
the company's TotalView(TM) Service Delivery Platform. This new
service uniquely measures actual consumer experience, providing
content providers, operators and handset manufacturers with real
insight into end-user performance of mobile content services.
Currently the quality of experience for mobile content is
typically measured on a 'delivery' basis from the network towards the
handset. LCC's ContentView measures the experience from the end-user
towards the network and provides real-time, in-depth analysis of key
performance indicators designed to increase content adoption and
maximize revenues. It measures download, upload and quality of
experience across a broad spectrum of content including full track
music downloads, video on demand, news, themes and all other mobile
content.
ContentView benchmarks its analysis against key performance
indicators including availability, usability, download performance and
interoperability. Measurements are then captured, evaluated and
combined with network data to assess the overall quality of the
end-user experience for any content segment across 1000+ handsets. The
outputs are then delivered to the client with full analysis and
service improvement recommendations. The service works across all
network standards including EDGE, CDMA, UMTS, HSDPA, EV-DO and soon,
WiMAX.
According to Informa Telecoms & Media, the mobile advertising
industry alone is forecast to grow from $900 million in 2006 to $11
billion by 2011. However, the requirement for end-user Quality of
Experience measurements is clearly illustrated by a recent consumer
survey* that found that only 12% of consumers are satisfied with their
mobile content experience and over 20% of online transactions never
completed.
"By harnessing the knowledge delivered by ContentView, LCC can
provide wireless operators, handset manufacturers and mobile content
providers with unique insight into their consumers' mobile
experience," explained Kenny Young, Chief Marketing Officer, LCC
International Inc. "With operators dependent on increased content
adoption in order to drive revenue and customer growth, measuring and
improving the experience of mobile content has reached a critical
stage for our industry. ContentView is the first holistic solution to
measure the consumer experience of mobile content and will unite the
operator, the handset manufacturer and content provider into a single,
customer centric approach."
*2005 Olista survey
About LCC International, Inc.
LCC International, Inc. is a global leader in voice and data
design, deployment and management solutions to the wireless
telecommunications industry. The Company has worked with all major
access technologies and has participated in the success of some of the
largest and most sophisticated wireless systems in the world. Through
an integrated set of technical business consulting, training, design,
deployment, operations and maintenance services, LCC is unique in its
ability to provide comprehensive turnkey services to wireless
operators around the world. News and additional information are
available at www.lcc.com.
Cautionary Note regarding forward-looking statements under the
Private Securities Litigation Reform Act of 1995:
Information in this release regarding LCC's expectations, beliefs,
and intentions are forward-looking statements that involve risks and
uncertainties. These statements include statements about LCC's release
of a product and service offerings or expectations of receiving awards
of additional business from current or prospective clients. All
forward-looking statements included in this release are based upon
information available to LCC as of the date of this release, which may
change, and LCC assumes no obligation to update any such
forward-looking statement. These statements are not guarantees.
Factors that could cause or contribute to differences from such
expectations include, but are not limited to, delays in the
development, commercialization or market acceptance of new offerings
and other factors that may affect our business are discussed in LCC's
filings with the Securities and Exchange Commission, including our
most recent annual report on Form 10-K and our quarterly reports on
Form 10-Q.
Copyright (C) 2007 LCC International, Inc. All rights reserved.
LCC and LCC International are registered trademarks of LCC,
International. TotalView and ContentView and 'The knowledge that
powers the network' are trademarks of LCC, International. All other
company and product names may be the subject of intellectual property
rights reserved by third parties.