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PriceRunner Selects Picsel Technologies to Deliver Free, Mobile Price Comparison Service



    PriceRunner, Europe's most comprehensive and impartial price
    comparison company and part of ValueClick Europe (Nasdaq: VCLK), today
    announced it has selected Picsel Technologies, the provider of one of
    the world's leading most advanced mobile platforms, to deliver the
    first free, fully comprehensive mobile price comparison service. The
    service is to be piloted in the UK in Q2 2007, and rolled out to
    Sweden, Germany, France and the US over the next 12 months.

    PriceRunner, which designs its services around the needs of the
    consumer, is introducing its mobile service to help empower shoppers
    wherever they are, to find the best price before purchasing products
    and services.

    "PriceRunner's mobile service will deliver savvy shoppers the same
    comparative services available on our website, including the ability
    to compare products, prices and retailers in a completely unbiased
    environment," said Carl White, CEO ValueClick Europe. "Our
    relationship with Picsel will make it possible for consumers to secure
    independent buying advice, view product images and read professional
    reviews, wherever their location."

    "PriceRunner has an extremely comprehensive comparison shopping
    service which requires an innate understanding of the mobile market to
    deliver rich, multimedia content to consumers who are on the go," said
    Imran Khand, Chief Executive Officer for Picsel Technologies. "This is
    Picsel's area of expertise - helping companies like PriceRunner to
    organically extend their service offerings in such a manner that it
    improves their customer relationships."

    About PriceRunner:

    PriceRunner is a wholly owned subsidiary of ValueClick
    Inc.(Nasdaq: VCLK). ValueClick is one of the world's largest
    integrated online marketing companies. Through its individual brands,
    ValueClick offers comprehensive and scalable solutions that deliver
    cost-effective customer acquisition for advertisers and revenue for
    publishers. ValueClick provides advertisers and publishers with
    performance-based solutions through all online marketing channels.
    Brand offerings include:

    -- vcmedia - online advertising network and ad sales for
    advertisers and publishers

    -- Commission Junction - affiliate marketing

    -- PriceRunner.co.uk - the UK's most comprehensive and
    independent price comparison website

    -- Mediaplex - intelligent technology for digital marketing,
    including adserving, email marketing and paid search bid
    management.

    For more information, please visit www.valueclick.co.uk.

    About Picsel

    Picsel brings mobile content to life through a unique suite of
    patented User Interface functions, which delivers a superbly rich and
    intuitive user experience on small screen devices. The company has
    offices in Europe, Asia and the US which serve customers that include
    Palm, Motorola, Samsung, Sharp, NTT DoCoMo, Panasonic and Nokia. For
    more information visit www.picsel.com.