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ShoZu Signs Amp'd Mobile as First US Mobile Operator Partner, Using BREW Platform to Deliver Multimedia Sharing Service



    ShoZu Inc. today announced a distribution agreement that will make
    its effortless Share-It uploading service available on phones sold by
    Amp'd Mobile, America's leading mobile entertainment company targeted
    at youth and young professionals. The Share-It service will expand
    Amp'd Mobile's social networking feature set by enabling subscribers
    to easily transmit photos and video clips to nearly two dozen media
    sharing, blogging and community sites using a single ShoZu application
    on the handset.

    Amp'd Mobile is ShoZu's first mobile operator partner in the U.S.
    and the second to be announced in a month, following a similar
    agreement with Austrian carrier Hutchison 3G Austria. Both contracts
    mark important building blocks in ShoZu's plan to bring its
    handset-based multimedia services to the mass market through carrier
    affiliations.

    The Amp'd Mobile pact also extends ShoZu's support to the BREW
    platform for the first time, adding to ShoZu's established support for
    Windows Mobile, Symbian and Java environments. The handset software
    that powers the ShoZu service will be distributed through Amp'd Live.

    With the Share-It service, Amp'd Mobile subscribers will be able
    to upload images to online communities ranging from Flickr and YouTube
    to Buzznet, Kodak EasyShare Gallery, MSN's Windows Live Spaces,
    Textamerica, Webshots, Pikeo and/or Moblog.uk. Other choices include
    personal blogging sites Blogger, TypePad and WordPress;
    citizen-contributed photojournalism sites CNN, the BBC and Scoopt; and
    any FTP or email address. ShoZu continues to add new sites on a
    regular basis.

    The ShoZu application will be available from the Amp'd Live
    catalog on the carrier's website for a flat monthly fee early in the
    second quarter. Airtime required for image transfers will be free
    because Amp'd Mobile's service packages include unlimited data plans,
    allowing users to upload as many images as desired without incurring
    additional charges.

    "ShoZu's Share-It service enables easy entry to all social
    networks through their intuitive, single access gateway. Most
    important to users is the ability to set their own preferences," said
    Brian Mullen, Director of Content Business Development for Amp'd
    Mobile.

    "Amp'd clearly understands what its target audience wants and has
    put a high priority on offering the best possible social networking
    experience," said Bob Morgan, Vice President, North America, for
    ShoZu. "Their choice of ShoZu to provide social networking and media
    sharing services again highlights the value of our open gateway
    strategy, support for a wide spectrum of Web destinations, and ease of
    navigation for end users."

    ShoZu's Share-It service enables users to upload photos and video
    clips captured on their camera phones with fewer clicks, at higher
    resolution and to more Web destinations than any other method. Users
    also have the unique ability to add titles or tags after uploading,
    exchange comments between Web and phone, and upload any image to
    multiple destinations for a single data fee in cases where carrier
    charges apply. Uploads automatically resume from the point of failure
    in the event of a dropped connection, eliminating user frustration.

    ShoZu also offers 'ZuCasts' consisting of multimedia content from
    ShoZu partners that can be delivered to the mobile phone by
    subscription. ShoZu's proprietary data replication technology allows
    files to be downloaded invisibly in the background without the need
    for users to open a mobile phone browser, perform complex multi-click
    navigation sequences, wait for pages to load, interrupt phone calls,
    start over in the event of a dropped connection, or sync to a PC.

    About ShoZu

    ShoZu is a mobile media service that enables consumer and media
    companies to interact with customers on their mobile phones through
    fast, easy exchange of multimedia content and web-based services. The
    company's patented technology allows consumers to download and upload
    photos, videos, music, text and other digital content to and from the
    handset without the need to open a mobile browser, wait for pages to
    load, interrupt phone calls, start over in the event of a dropped
    connection, or sync to a PC. Services include innovative ZuCasts that
    deliver content to the handset automatically, one-click uploading of
    camera phone images and video clips to community websites and other
    destinations, and two-way mobile-to-web messaging and interactivity.
    For more information, visit www.shozu.com/aboutus.