Marie Claire Goes Mobile with Picsel Technologies

Marie Claire, one of Britain's leading fashion magazine brands and
Picsel Technologies, provider of the world's leading mobile content
platform, today announced the launch of the Picsel Powered Marie
Claire mobile magazine. The first mobile issue of Marie Claire will be
made available for free to select UK readers in March 2007, with
additional phased roll-outs planned for the rest of the UK throughout
the next twelve months.

Marie Claire readers can expect extremely rich and interactive
content delivered in a mobile magazine service which will feature
content targeted specifically at mobile users, including exclusive
offers to appeal to the modern, style-conscious female. Mobile
advertising will also be included as part of this offering, opening up
new ways of bringing content providers in contact with their target
audiences.

As market penetration of the mobile magazine increases over time,
Marie Claire will consider future services such as the creation of a
Marie Claire mobile community, social networking capabilities and the
exchange of user-generated content.

"For nearly 20 years Marie Claire's blend of fashion, beauty,
celebrity and award winning reportage features has captured the hearts
and minds of the UK's thirtysomething women. Going forward, as web and
mobile technology play a greater role in our readers lives, giving our
readers the ability to interact with Marie Claire on a mobile platform
is an exciting opportunity both for our readers and advertisers," said
Richard Johnstone, Publishing Director, Marie Claire. "With Picsel we
have found a partner that can provide us with a technology platform
that can successfully bring our mobile vision to life."

"The mobile analyst firm Informa currently predicts the mobile
entertainment market to reach US$42 billion in 2010," said Imran
Khand, Chief Executive Officer for Picsel Technologies. "However, for
the industry to successfully meet the individual needs of consumers
requires the ability to think beyond the advertising models and the
battleground for ownership of the customer billing relationship.
Picsel is honoured to be collaborating with innovative organisations
such as Marie Claire which instead base their offerings on the
individual needs and preferences of each customer."

Marie Claire will begin publicising its mobile magazine in the
June 2007 issue which will direct readers to the Marie Claire website
at commercial launch. The mobile Marie Claire magazine will also be
offered by other third-party mobile content portals.

About Marie Claire

Marie Claire is a worldwide icon; with editions in 27 countries,
it epitomises style and substance, with fashion and beauty that
embrace everything from catwalk to high street and feature content
that reflects both the fun and more serious sides of its readers'
personality. A true leader, Marie Claire sets the pace in the fashion
monthly sector

About Picsel

Picsel Technologies brings mobile content to life. Key
stakeholders across the mobile ecosystem - including service
providers, handset manufacturers and content developers - rely on
Picsel's dynamic software platform to deliver vibrant, visual mobile
content experiences that actively enrich how people express themselves
and share information. The company's technology is shipping on more
than 70 million devices worldwide and has more than 200 employees
based in its European, Asian and U.S. offices. Customers include Palm,
Motorola, Samsung, Sharp, NTT DoCoMo, Panasonic and Nokia. For more
information visit www.picsel.com.