iO(TM) Global's Central Intelligence Platform Enables Cross-Content Interoperability Without Costly Integration

iO(TM) global today announced its Central Intelligence
Platform(TM) (CIP) for Mobile Operators. This off-the-shelf solution
significantly expands mobile operators' mobile content propositions
and their resulting potential revenue. The iO(TM) CIP for Mobile
Operators is the first of its kind available in the market today.

At present, most mobile operators manage the expansion of their
content catalogues through many different content delivery platforms.
For example, music may be managed from one platform, video from
another, simpler and more static content from a third, and so on. For
the mobile operator this significantly diminishes their flexibility to
offer cross-platform content propositions to suit consumer preferences
or lifestyle needs. As the mobile operator expands their portfolio
with different types of content, there is a resulting increase in
OPEX, management complexity and scalability challenges. In addition
this creates a difficult and time-intensive content discovery and
access experience for the consumer. Therefore, it becomes impossible
to capture a unified profile of consumer preferences, or usage
patterns. Previously the solution has been either costly integration
which impacts content service flexibility and scalability, or a
disruptive rip-and-replacement of individual content platform silos
with a single platform.

iO(TM) CIP for Mobile Operators enables content propositions to
extend across individual in-place content management and delivery
silos, without the need to incur integration or infrastructure costs,
nor the need to replace existing content management platforms. Quite
simply, iO(TM) CIP offers mobile operators the flexibility and
scalability to serve an ever more diverse set of consumers with a
broader portfolio of content service bundles.

"iO CIP is unique in that it is a commercially available solution
to what could be a costly and integration-intensive effort for mobile
operators to scale their mobile content revenues," said Jon Barrett,
iO(TM) VP Operations. "iO CIP extends the existing investment in
content management systems, broadening the revenue opportunities
through a more holistic fulfillment of their customers' on-the-run
needs."

iO(TM) CIP for mobile operators provides a central point of access
to content and therefore a unified consumer profiling capability.
Enabling content to be seen and managed irrespective of content type -
i.e. both digital and physical content assets, applications, services
or advertising. This is all possible independent of where the content
resides, who delivers it, or the device to which it will be delivered
(mobile, PC, TV). With this unified consumer profile, much more
compelling and higher value-added content propositions can be created
by the mobile operator alone, or in partnership with an ecosystem of
consumer service constituents.

"iO CIP enables mobile operators to shift their mobile content
storefronts from individual content products to cross-content bundles,
better serving individuals' mobile lives," commented Cristian Parrino,
iO(TM) Chief Marketing Officer. "With CIP's unified profiling, mobile
operators can increasingly turn those bundles into ever more
personalized services, aligned to individuals' preferences and
on-the-run activities."

iO(TM) CIP for mobile operators is available through a managed
service offering. This offering is part of iO(TM) Mobile Experience
Solutions, the most comprehensive infrastructure to support
individuals' on-the-run activities and preferences. This
infrastructure views the individual's mobile device as their personal
"remote control" to learn, play, shop, share, plan, think, be
entertained, or to just simply relax. iO(TM) CIP can be complemented
by iO(TM)'s consumer experience consulting services that provide
mobile operators additional expertise in the design and development of
cross-content service bundles aligned with consumer lifestyle demands.

For further information on iO(TM) CIP for mobile operators,
contact jane.goodayle@io-me.com, +44 (0) 7894 619 337.

About iO(TM) global

iO(TM) global provides the software and services to enable network
operators, media brands and advertisers to collaborate in a trading
model to personalize and monetize their interactions with individuals
on the run.

iO(TM)'s mobile experience solutions(TM) turn the mobile device
into the individual's "remote control" for using digital content and
services anytime, anyplace, anywhere.

iO(TM) global was created in May 2005 by BT and New Venture
Partners after 5 years of development in BT's Research Laboratories.

www.io-me.com