Macrovision's Digital Commerce Solution Deployed by Channel 4 Television to Power Video On-Demand



    Macrovision Corporation (Nasdaq:MVSN) today announced that Channel
    Four Television Corporation (Channel 4), a leading public service
    broadcaster operating in the United Kingdom, has deployed
    Macrovision's Digital Commerce Solution, including core products
    RightAccess and RightCommerce, to provide the ecommerce infrastructure
    for its new Video On-Demand (VOD) service.

    Macrovision's Digital Commerce Solution allows organizations to
    control and commercialize digital goods and services of all kinds,
    such as text, audio, video, streaming media, games and software
    applications.

    "We're very excited about our new PC-based VOD offering which
    allows Channel 4 viewers to purchase, download and enjoy classic
    Channel 4 content from throughout its history including Shameless,
    Drop the Dead Donkey or Big Brother," said Bob Harris, responsible for
    IT Strategy & Architecture at Channel 4. "With Macrovision's solution,
    we can now sell individual episodes as well as entire seasons and will
    soon introduce subscription based packages with the ability to test
    new strategies and make changes, at any time, with minimal systems
    impact."

    Macrovision's Digital Commerce Solution enables Channel 4 to price
    and promote flexible VOD product offerings. Price optimization
    features allow easy real-time testing of both pricing and promotional
    strategies. The solution's commerce capabilities also facilitate
    dynamic pricing based on stored metadata (e.g., recognizing and
    charging a discounted price when a season or bundle of episodes is
    purchased, versus an individual episode).

    Macrovision's Digital Commerce Solution has been integrated with
    Channel 4's implementation of Microsoft Windows Media DRM which
    controls content usage, such as the number of times an episode may be
    viewed. Channel 4 has also employed the solution to upgrade the
    existing registration management system that underpins channel4.com
    (www.channel4.com) and associated sites.

    "Channel 4 recognizes the importance of a solid, flexible
    infrastructure when it comes to implementing a digital distribution
    strategy," said Fred Amoroso, CEO of Macrovision. "Macrovision's
    Digital Commerce Solution allows companies to maximize the value of
    their web-based goods and services through a comprehensive set of
    access control, commerce, business intelligence and customer care
    tools. We're delighted that Channel 4 Television is working with us to
    power its exciting new Video On-Demand service."

    About Macrovision

    Macrovision provides distribution, commerce and consumption
    solutions for software, entertainment and information content to the
    home video, PC games, music, cable/satellite, consumer software,
    enterprise software and information publishing industries. Macrovision
    holds approximately 250 issued or pending United States patents and
    more than 1,200 issued or pending international patents, and continues
    to increase its patent portfolio with new and innovative technologies
    in related fields. Macrovision is headquartered in Santa Clara,
    California, U.S.A. with other offices across the United States and
    around the world. More information about Macrovision can be found at
    www.macrovision.com.

    (C)Macrovision 2007. Macrovision is a registered trademark of
    Macrovision Corporation. All other brands and product names and
    trademarks are the registered property of their respective companies.

    This press release may contain "forward-looking" statements as
    that term is defined in the Private Securities Litigation Reform Act
    of 1995, including, but not limited to, statements regarding the
    financial impact of the transaction described herein. A number of
    factors could cause Macrovision's actual results to differ from
    anticipated results expressed in such forward-looking statements. Such
    factors are addressed in Macrovision's latest Quarterly Report on Form
    10-Q for the period ended September 30, 2006, as amended, which is on
    file with the Securities and Exchange Commission (available at
    www.sec.gov). Macrovision assumes no obligation to update any
    forward-looking statements.