Agentrics and Muddy Boots Partner to Offer Retailers Food Safety and Quality Assurance Solution

Agentrics, a leading provider of sourcing, collaboration and
product lifecycle management solutions for the world's largest
retailers and their trading partners, today announced a strategic
partnership with U.K.-based Muddy Boots Software to improve the retail
industry's ability to develop private label food products and more
effectively respond to urgent quality and safety issues. The Muddy
Boots Quickfire mobile auditing and quality assurance solution will be
available to retailers as part of the Agentrics GenNovation private
label management suite. Muddy Boots is the world's leading provider of
food traceability and quality assurance solutions for the agricultural
and food industry.

"Most private-labels foods compare favorably with the national
brands, however, one area where retailers still lag in comparison to
major manufacturers is in the ability to accurately track the source
of an ingredient and react quickly to critical food safety issues,"
said Kieran Forsey, Agentrics vice president for product lifecycle
management solutions. "By offering Muddy Boots Quickfire as part of
our private label solution, retailers can now incorporate a higher
level of audit control and responsiveness into the product development
and launch process."

Agentrics GenNovation features a comprehensive and customizable
set of modules that guide each stage of the product development
lifecycle; from collaborative project management and artwork design to
product introduction, auditing and issues management. The addition of
Muddy Boots Quickfire to the Agentrics GenNovation suite allows
retailers to better manage their private label ingredients, reduce
risks associated with food quality and more effectively address
important consumer safety issues.

"With Agentrics GenNovation, we can develop or re-launch more than
4,000 private label products each year," said David Gregory, head of
food technical for U.K.-based retailer Marks & Spencer. "The integrity
of the Marks & Spencer brand depends on the quality of each and every
one of these products. With Muddy Boots Quickfire supporting our
'Field to Fork' initiative, we can better audit our primary producers
to ensure the highest standards. This is an essential step to meet our
corporate and social responsibility goals for 2007."

"Retailers cannot take auditing lightly," said Jonathan Evans,
managing director for Muddy Boots. "Outbreaks such as the 2006 E. coli
issue in the U.S. demonstrate the need for this level of control in
the quality process, as retailers must be able to quickly respond when
their store brands might be affected."

About Muddy Boots

Muddy Boots Software is a leading provider of risk management,
quality assurance and food traceability solutions for the global food
industry. Muddy Boots has unrivalled experience in developing
intelligent, mobile data capture and process auditing software. These
systems act as building blocks to help deliver integrated compliance
management solutions for the entire supply chain -- from growers
through food processors to the retailer. Muddy Boots serves many top
customers in the U.K. and Europe, including Tesco, Marks & Spencer,
Unilever and Compass Food service

About Agentrics

Agentrics serves as the trusted agent for the retail and consumer
goods industry by assisting retailers, manufacturers and their trading
partners with optimizing shared business processes to more effectively
serve the consumer. Our customers rely on Agentrics' product
offerings, unique practical forums and deep domain expertise to drive
real business results. In the last six years, Agentrics has generated
more than $5 billion in cost savings for our customers by partnering
with them on the development and effective use of our technology and
services.

Agentrics serves over 250 customers, including 17 of the world's
top 25 retailers, in sourcing, supply chain collaboration, global data
synchronization and product lifecycle management. Agentrics customers
include Aeon, Ahold USA, Alcampo, Auchan, Best Buy, Canadian Tire,
Carrefour, Casino, Chedraui, Coles Myer, Coop Italia, Coop
Switzerland, CVS/pharmacy, Dairy Farm, Dansk Supermarked Gruppen,
Delhaize Group, Diageo, El Corte Ingles, Food Lion, GlaxoSmithKline,
Izumiya, KarstadtQuelle, Kesa, Kesko Food Ltd., Kingfisher, Kroger,
Lotte, Makro Asia, Makro S.A., Manor, Markant, Marks & Spencer, Metro
Group, Migros, Modelo Continente Hipermercados, S.A., Panasonic, PPR,
Publix, REWE Group, Royal Ahold, Safeway, Sainsbury's, SCA Hygiene
Products, Sears Canada, Sears Holdings Corp., Shopko, Smart and Final,
Tesco, and Walgreen's.

Agentrics is a trademark of Agentrics LLC. All other trademarks
are the property of their respective owners.