TDC Mobile Leads the Way as the First Mobile Operator to Offer the Ground-Breaking Mobile Music Service Powered by 24-7 MusicShop



    TDC Mobile, a subsidiary of TDC, a leading provider of
    communications solutions in Europe, is the first mobile operator to
    launch 24-7 MusicShop's state-of-the-art 'dual delivery' mobile music
    download service.

    The new service enables TDC Mobile customers to download music
    tracks to their phone and receive simultaneous delivery to an online
    account. The music can then be downloaded to a PC and burned or
    transfered to another device. This fully integrated mobile and online
    solution gives TDC Mobile all the premiere functions already available
    on the award winning TDC Broadband music service also powered by 24-7
    MusicShop. Features include an integrated ringtone service, gift
    certificates, price discount modules, customer service management
    tools and much more. The mobile service complies with all OMA 1
    content protection standards.

    The delivery of full track downloads to mobile phones has only
    recently been introduced in the mobile market but already it has
    proven to be a major success for distributing digital music.

    The 24-7 dual delivery mobile music service is a strategic
    component of TDC's 3G launch and will be featured on 24 out of 49
    handsets that the platform supports. In addition to being a very
    attractive signing-up bonus for premium services, it also generates an
    additional revenue stream beyond that of normal voice services.

    "We wanted to work with 24-7 MusicShop" said Soren Tvilsted,
    Director Music at TDC, "because they not only have a proven reliable
    and robust infrastructure, but they also have a very flexible platform
    that we could customize and implement quickly. Additionally they're
    committed to feeding us the best choice of music in the highest
    quality which is just what our customers want."

    "As our first customer for the dual delivery platform, TDC Mobile
    have been invaluable in helping us ensure that easy, instant and
    secure purchase of music are now also available via mobile." says
    Frank Taubert, CEO of 24-7. "As an existing customer, they drove us to
    develop a service tailored to the needs of the 21st Century mobile
    phone operator and we are delighted that they have adopted the system
    so enthusiastically."

    About 24-7 MusicShop

    24-7 MusicShop with offices in the UK, Germany, Spain and Denmark,
    is the leading B2B technology provider specializing in online and
    mobile distribution of digital entertainment. Via its comprehensive
    system, the company has fulfilled tens of millions of commercial and
    promotional downloads for major retailers, telcos, software and
    hardware manufacturers, record labels and media companies worldwide.
    With license agreements in place with all the major record companies
    and 5,000 independent labels, 24-7 MusicShop is a turnkey
    one-stop-shop for the seamless, distribution of digital media.

    About TDC A/S

    TDC is the leading provider of communications solutions in
    Denmark, the second-largest telecommunications provider on the Swiss
    market and is represented by significant presence in the pan-Nordic
    market and in selected markets in Central Europe.

    TDC has more than 15 million customers in Europe and have
    developed from a traditional and primarily Danish provider of landline
    and mobile services into a company that today is a Danish-based
    European provider of communications solutions.