AMD 'Better by Design' Program Enables PC Manufacturers to Deliver Ultimate Solutions for Windows Vista(TM)
At CES, AMD (NYSE: AMD) today announced the Better by Design
program, a first-of-its-kind initiative highlighting outstanding
performance and superior technologies in desktop and notebook PCs
designed by leading global OEMs. With the impending launch of
Microsoft Windows Vista(TM), the world is moving to a new level of
computing experience with increased emphasis on performance, graphics,
and mobility. Desktop and notebook PC users today want better
performance and a rich experience from their PCs, and the Better by
Design program will help ensure that PC users have an added level of
information to make a smarter choice.
AMD's leading-edge ecosystem, which includes graphics from ATI and
NVIDIA and wireless solutions from Airgo, Atheros and Broadcom, will
be incorporated in the Better by Design program.
"The Better by Design program represents our commitment to an open
platform strategy, based on superior technologies that enable our OEM
customers to design truly differentiated PC solutions and deliver
premium features, performance and value to end-users," said Henri
Richard, executive vice president, worldwide sales and marketing, AMD.
"One of the reasons for AMD's continued success is that we listen to
both our end-users' expectations and the needs of our OEM customers
and respond with solutions to enable the best experiences in
computing."
PC users today expect more from their computers and the Better by
Design program features superior technologies and leading-edge
performance buyers want for their ever expanding digital lifestyle.
Beginning in January 2007, systems that feature the Better by Design
label will incorporate high-performance and energy-efficient AMD64
dual-core processors, superior graphics and wireless network
performance to help deliver on the promised rich visual capabilities
and exciting new features of Windows Vista. Computer manufacturers
supporting the Better by Design program include Acer, Dell, Gateway,
HP, Lenovo, NEC, Tongfang and others.
"Acer is dedicated to bringing the best technology to empower our
customers to achieve more than ever," said Campbell Kan, Head of
Mobile Computing Business Unit, Acer Inc. "Our Ferrari 1000 and 5000
notebooks exemplify this commitment with their racecar-inspired
design, championship-performance, optimized connectivity, and a
multitude of media and productivity tools, that blend elegant design
with enhanced efficiency. Acer and the Better by Design program share
a similar goal; offering better technologies and performance designed
around our customers' true needs."
"Dell has long believed in the power of standards-based technology
and is 100 percent committed to standards-based computing," said Neil
Hand, vice president Dell Product Group. "Innovation around open
industry standards means customers can easily do more in their
computing environments and get more out of their technology dollars."
"HP strives to deliver the best experiences for our customers,"
said Mark Sanchez, vice president, Consumer Computing - North America,
HP. "'Better by Design' embodies our strategy of integrating and
optimizing key technologies to deliver the best price/performance
across all our customer segments."
The Better by Design program is intended to provide key benefits
directly to AMD's OEM and system builder customers and commercial and
consumer PC users.
-- When consumers purchase a PC from their preferred PC brand
they gain peace of mind knowing they get the performance and
superior technologies needed to take advantage of the new
features and capabilities of Windows Vista.
-- Businesses will benefit from the high performance
multi-tasking and outstanding business value in AMD64
dual-core processors and leading graphics and wireless
networking solutions.
-- OEM and system builder customers can reap the rewards of AMD's
open platform strategy by choosing from the leading PC
technologies in the industry to benefit from the innovation
and performance that these solutions enable them to deliver to
a competitive market place.
"We're excited about the tremendous support and enthusiasm AMD is
providing for Windows Vista at this year's Consumer Electronics Show,"
said Brad Goldberg, general manager for Windows Client at Microsoft
Corp. "By working closely together we are helping to provide
technologies that will connect, entertain and hopefully surprise
people by how easy this next generation of computing makes their
lives."
"With the advent of Microsoft's new operating system, buyers in
both the consumer and commercial segments want PCs that will deliver
on the Windows Vista visual experience," said Roger Kay, president of
Endpoint Technologies Associates. "With the Better by Design program,
PC manufacturers can take advantage of premium, industry-standard
technologies that enable them to rapidly develop differentiated,
feature-rich products that meet Vista's performance requirements."
This program represents a truly unique partnering in the industry.
As a leader in the industry, AMD has developed an open platform
strategy that drives collaboration and competition among the leading
technology companies around the world. It is open and fair competition
that results in superior technologies, better choices for PC
manufacturers, and better experiences for PC users, all for a better
value. This program represents the efforts of companies that compete
and now collaborate to bring greater innovation to PC buyers.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and
consumer electronics markets. AMD is dedicated to driving open
innovation, choice and industry growth by delivering superior
customer-centric solutions that empower consumers and businesses
worldwide. For more information, visit www.amd.com.
(C) 2006 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, and
combinations thereof, are trademarks of Advanced Micro Devices, Inc.
Vista is a trademark and Microsoft and Windows are registered
trademarks of Microsoft Corporation in the U.S. and/or other
jurisdictions. Other names are for informational purposes only and may
be trademarks of their respective owners.
OEM and Industry Partner Support Addendum
AMD Better by Design Program
OEMs
"Acer is dedicated to bringing the best technology to empower our
customers to achieve more than ever. Our Ferrari 1000 and 5000
notebooks exemplify this commitment with their racecar-inspired
design, championship-performance, optimized connectivity, and a
multitude of media and productivity tools that blend elegant design
with enhanced efficiency. Acer and the Better by Design program share
a similar goal, by offering better technologies and performance
designed around our customers' true needs."
- Campbell Kan, Head of Mobile Computing Business Unit, Acer Inc.
"Dell has long believed in the power of standards-based technology
and is 100 percent committed to standards-based computing. Innovation
around open industry standards means customers can easily do more in
their computing environments and get more out of their technology
dollars."
- Neil Hand, Vice President, Dell Product Group
"Fujitsu Computer Systems offers AMD-based LifeBook Notebook
products designed for both consumer and business users. Our
unsurpassed quality in house designed AMD-based products deliver
outstanding performance and value for all classes of users."
- Paul Moore, Senior Director of Mobile Product Marketing Fujitsu
North America
"HP strives to deliver the best experiences for our customers.
Better by Design embodies our strategy of integrating and optimizing
key technologies to deliver the best price/performance across all our
customer segments."
- Mark Sanchez, Vice President, Consumer Computing - North
America, HP
"Combining Lenovo's innovations with a program like the AMD Better
by Design program helps customers maximize their PC investment. Lenovo
is committed to building the best engineered PCs, and AMD's
open-platform approach helps Lenovo deliver that at any price point."
- Tom Tobul, Executive Director of Global Desktop Marketing,
Lenovo
"NEC Corporation and NEC Personal Products, Ltd. welcome the AMD
Better by Design program. Entertainment and mobility as a whole in an
open platform are some of the key factors of today's customers needs
in mobile PCs, with a focus on performance per watt and the wireless
LAN solution, but also the graphics performance. A 'Better by Design'
platform will definitely meet those requirements. NEC believes that
this program will enable us to effectively compliment NEC's personal
solutions that match the lifestyle of end users."
- Mr. Koichi Kuriyama, General Manager, Product Planning Division,
PC Operations Unit, NEC Personal Products, Ltd.
"As we increase our share of the consumer mobile market in China,
we are focused on delivering technology that is highly appealing to
today's consumers. The Better by Design Program will allow us to
select from industry-leading technologies that enable a richer
Microsoft Windows Vista experience."
- Mr. Dan Geng, General Manager, Mobile Business Unit, Tongfang
Computer Systems
Technology Partners
"ATI Radeon graphics from AMD are integral components of desktop
and notebook PCs that are Better by Design. Combining ATI Radeon
graphics with AMD64 dual-core processors and premier technologies from
leading AMD technology partners assures PC users that when they buy an
OEM PC with the 'Better by Design' label, they'll get the best
personal computing experience possible."
- Rick Bergman, Senior Vice President and General Manager, AMD
Graphics Products Group
"As an integral part of the Better by Design Program, Atheros'
wireless LAN solutions deliver one of the industry's
highest-performance connectivity solutions for notebook PCs. We're
pleased to team with AMD to provide a choice of industry-leading
best-of-breed technologies to enable better mobile computing
solutions."
- Todd Antes, Vice President of Marketing, Atheros Communications
"AMD's Better by Design Program complements Broadcom's strategy to
provide superior integrated wireless solutions that allow consumers to
stay connected in more places and in more ways than ever before. AMD
and Broadcom work together to offer high-performance technologies that
improve the PC experience by giving consumers more ways to share
content wirelessly."
- Brian Bedrosian, Director of Marketing - Broadcom WLAN
"We're excited about the tremendous support and enthusiasm AMD is
providing for Windows Vista at this year's Consumer Electronics Show.
By working closely together we are helping to provide technologies
that will connect, entertain and hopefully surprise people by how easy
this next generation of computing makes their lives."
- Brad Goldberg, General Manager for Windows Client at Microsoft
Corp.
"The Better by Design Program based upon AMD's open platform
strategy provides choice for leading PC manufacturers, fostering
competition for true innovation. We support AMD's efforts to create a
great PC user experience based on superior technologies. When paired
with NVIDIA graphics solutions, AMD-based systems enable exceptional
productivity and digital media capabilities."
- Lee Hirsch, Director of Brand Management at NVIDIA
"Qualcomm's high performance Airgo GenN technology brings one of
the industry's highest quality wireless solution to the Better by
Design program. The combination of Airgo GenN and the powerful AMD
Turion 64 X2 dual-core mobile technology gives consumers the ability
to fully realize the wireless dream of accessing even the most
demanding applications in more locations than ever before."
- Greg Raleigh, Qualcomm VP, Wireless Connectivity