Opera Names Yahoo! Exclusive Global Partner for Mobile Search
Opera Software (OSE:OPERA) and Yahoo! (Nasdaq:YHOO) today
announced a new strategic partnership for which Opera has named Yahoo!
as the exclusive provider of mobile search on its millions of Web
browsers for mobile phones, Opera Mini(TM) and Opera Mobile(TM),
across more than 100 countries worldwide. Opera will launch the new
Yahoo! oneSearch(TM) when it goes live globally later in Q1 2007.
Yahoo! oneSearch(TM) is a completely new mobile search service
designed to give consumers what they want when they are on their
mobile phone -- instant answers. The service recognizes the intent of
a search term and presents relevant content -- not just a list of Web
links to PC sites -- on the results page. Results are grouped by
subject making it easy to read through and drill down to get more
details.
This new relationship showcases Yahoo!'s successful focus on
building and monetizing innovative mobile services and working with
key partners to distribute them broadly to consumers. Yahoo! and Opera
have agreed to exclusively work together to explore bringing mobile
advertising into the Opera Mobile browser.
"We are happy to announce this strategic cooperation with Yahoo!
on mobile search," says Jon S. von Tetzchner, co-founder and Chief
Executive Officer, Opera Software. "Opera has shipped more than 50
million mobile browsers and our experience is that search is one of
the most important services to be included in a mobile browser.
Therefore it has been important for us to find a partner that will
work closely with Opera to optimize the user experience."
Opera will deliver Yahoo! Search through its distribution channels
for Opera Mini, including direct free-to-consumer downloads and
through partnerships with content providers, device manufacturers and
mobile operators. Opera and Yahoo! will also jointly market the
availability of Yahoo! Search on Opera Mobile to help drive consumer
awareness and usage.
"The powerful and popular Opera Mobile browser is a perfect match
for Yahoo!'s innovative mobile Internet services," said Marco
Boerries, senior vice president of connected life, Yahoo!. "This new
partnership will give the millions of Opera Mobile and Opera Mini
customers around the world the ability to easily use Yahoo! oneSearch
to find the information they need."
Opera Mini (http://www.operamini.com) is a freely available Web
browser that enables full Internet access on the majority of mobile
phones in the market. Opera Mini launched in January 2006 and has
since gained more than eight million users. Opera Mobile is Opera
Software's standards-compliant Web browser for advanced mobile phones.
The browser uses Opera's Small Screen Rendering technology to reformat
Web pages for viewing on a small screen and allows users to navigate
Web pages with intuitive vertical scrolling.
Yahoo!'s mobile services are available on mobile devices from
major manufacturers and operators in more than 40 countries around the
world. Yahoo! first launched mobile extensions of the company's
leading Internet services in 1999 and today, through more than 80
partnerships with mobile operators and device manufacturers worldwide.
Yahoo! has a variety of mobile services for consumers including Yahoo!
Go for Mobile 2.0 an innovative new application that redefines the
mobile Internet experience for consumers through a unique product
design, ability to personalize with content from the entire Internet
and a reinvention of mobile search. Yahoo!'s Mobile Web service gives
consumers quick access to their favorite Yahoo! services including
Yahoo! Search, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Sports
and more.
About Opera Software ASA
Opera Software ASA has redefined Web browsing for PCs, mobile
phones and other networked devices. Opera's cross-platform Web browser
technology is renowned for its small size, performance and
standards-compliance, while giving users a faster, safer and more
dynamic online experience. Opera Software is headquartered in Oslo,
Norway, with offices around the world. The company is listed on the
Oslo Stock Exchange under the ticker symbol OPERA. Learn more about
Opera at www.opera.com.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to
connect people to their passions, their communities, and the world's
knowledge. Yahoo! is headquartered in Sunnyvale, California.
Yahoo! and the Yahoo! logos are trademarks and/or registered
trademarks of Yahoo! Inc. All other names are trademarks and/or
registered trademarks of their respective owners.