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Samsung and Yahoo! Form Strategic Partnership for Mobile Phones


    Samsung, a leading provider and innovator of mobile phones, and
    Yahoo! (Nasdaq:YHOO), a leading global Internet company, today
    announced a strategic global partnership to distribute Yahoo!'s
    popular services on millions of new Samsung mobile phones in more than
    60 countries. Samsung will pre-load Yahoo! services, including Yahoo!
    Go for Mobile 2.0, Yahoo! oneSearch, Yahoo! Mail and Yahoo! Messenger,
    on its mobile phones beginning in the first half of 2007. This new
    relationship is the latest demonstration of the companies' clear focus
    on extending their leadership in the mobile Internet.

    Samsung has already launched its first mobile handset, the
    SGH-E570, pre-loaded with Yahoo! Search. Samsung plans to greatly
    expand the number of its mobile handsets with pre-loaded Yahoo!
    services in 2007 and will roll out Yahoo! oneSearch after it goes live
    globally in the coming months.

    "Samsung recognizes consumers' need for Internet access through
    their mobiles anytime, anywhere," said Kitae Lee, president of
    Samsung's telecommunications network business. "Samsung mobile phones
    with Yahoo! services will provide consumers with fast and convenient
    access to the Internet, even on the move. Our successful partnership
    with Yahoo! builds on Samsung's continuing efforts to enhance
    consumers' mobile experience."

    Through the relationship the companies will also help drive
    consumer adoption of mobile Internet services by making it easy for
    consumers to get more done while on the go, such as using the new
    Yahoo! oneSearch to quickly find the answers they need. Yahoo!
    oneSearch will also include high-quality sponsored search results,
    enabling Yahoo! advertisers to reach consumers on their mobile
    devices.

    "Yahoo! has always focused on partnering with leading companies to
    bring our mobile services to consumers' fingertips and this new
    strategic partnership with Samsung is a vital component of that
    strategy," said Marco Boerries, senior vice president of connected
    life, Yahoo!.

    Samsung will pre-load and prominently place Yahoo! branded
    services including:

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    -- Yahoo! Go 2.0 --

    -- An innovative new application that redefines the mobile
    Internet experience for consumers through a unique product
    design, ability to personalize with content from the entire
    Internet and a reinvention of mobile search

    -- Unique carousel design makes it simple for consumers to
    navigate the selection of Yahoo! Go widgets for e-mail, local
    information and maps, news, sports, finance, entertainment,
    weather, photo sharing and search

    -- Yahoo! oneSearch --

    -- Completely new mobile search service designed to give consumers
    what they want when they are on their mobile phone -- instant
    answers

    -- Recognizes the intent of a search term and presents relevant
    content -- not just a list of Web links to PC sites -- on the
    results page

    -- Results are grouped by subject making it easy to read through
    and drill down to get more details

    -- Yahoo! Mail --

    -- Easily access and manage e-mail messages through the Yahoo!
    Mail messaging inbox on the phone, including ability to reply,
    delete and compose new messages

    -- Store e-mail messages locally on the device to allow for
    offline access

    -- Yahoo! Messenger --

    -- Send and receive messages, share emoticons, and access the
    Yahoo! Messenger friends' list, just like on the PC

    -- Set presence information to show availability to chat with
    friends and family, and view presence information to know when
    they are online too

    -- Yahoo! Personal Information Management --

    -- Never lose the contact information on your mobile phone again

    -- Synchronize contacts from Yahoo! Address Book and tasks and
    events saved on Yahoo! Calendar
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    Samsung mobile phones with Yahoo! services will be available to
    consumers through both mobile operators and direct distribution
    channels. Consumers around the world can download and use the beta
    version of Yahoo! Go 2.0 on select Samsung mobile phones beginning
    today by visiting http://go.yahoo.com.

    About Samsung Electronics

    Samsung Electronics Co., Ltd. is a global leader in semiconductor,
    telecommunication, digital media and digital convergence technologies
    with 2005 parent company sales of US$56.7 billion and net income of
    US$7.5 billion. Employing approximately 128,000 people in over 120
    offices in 57 countries, the company consists of five main business
    units: Digital Appliance Business, Digital Media Business, LCD
    Business, Semiconductor Business and Telecommunication Network
    Business. Recognized as one of the fastest growing global brands,
    Samsung Electronics is a leading producer of digital TVs, memory
    chips, mobile phones, and TFT-LCDs. For more information, please visit
    http://www.samsung.com.

    About Yahoo!

    Yahoo! Inc. is a leading global Internet brand and one of the most
    trafficked Internet destinations worldwide. Yahoo!'s mission is to
    connect people to their passions, their communities, and the world's
    knowledge. Yahoo! is headquartered in Sunnyvale, California.

    Yahoo! and the Yahoo! logos are trademarks and/or registered
    trademarks of Yahoo! Inc. All other names are trademarks and/or
    registered trademarks of their respective owners.