Empresas y finanzas

Yahoo! Reinvents Internet Search for the Mobile Phone



    Yahoo! Inc. (Nasdaq:YHOO) today launched Yahoo! oneSearch, an
    entirely new search service designed to give consumers exactly what
    they want on their mobile device -- instant answers. oneSearch
    leverages Yahoo!'s deep experience, investment and expertise in search
    on the desktop as well as relationships with leading content providers
    to deliver an unmatched mobile search experience for consumers. With
    this launch Yahoo! expands its mobile Internet leadership.

    Yahoo! oneSearch is available to consumers beginning today through
    the Yahoo! Go for Mobile 2.0 beta. By the end of January 2007, Yahoo!
    plans to make oneSearch available across the company's Mobile Web and
    SMS services. Yahoo! oneSearch will roll out in additional country and
    language versions in the coming months.

    "Yahoo! oneSearch changes the mobile search game by fundamentally
    improving the way consumers' access and use the Internet on their
    mobile phones," said Marco Boerries, senior vice president of
    connected life, Yahoo!. "It delivers a mobile-optimized search
    experience that understands what consumers are looking for and
    presents answers directly in the results -- not just a list of Web
    links to PC sites. Yahoo! oneSearch delivers the right results with
    just one search."

    For example, if a consumer wants to see the results of a specific
    sporting event he just needs to type the name of the team into the
    search box. The search results would first list the final score of the
    most recent game and information on the next scheduled game, then
    additional content including, a team profile and roster, official Web
    site, sports photos, related news articles, web images, local results
    and more. To dig more deeply into the results, a consumer would simply
    need to click on any item or category. For example, to get the box
    score of the most recent game he can just click on the final score.

    Yahoo! oneSearch also includes features designed to make searching
    as easy as possible for consumers, including remembering previous
    queries and auto-fill to speed up the entry of common terms. In
    addition, the service allows for easy navigation to other websites.
    Consumers can simply enter the name of any company and the link to its
    site will appear at the top of the search results.

    Yahoo! Go for Mobile 2.0

    Consumers can download the Yahoo! Go 2.0 beta
    (http://go.yahoo.com) beginning today on more than 70 mobile devices
    from major manufacturers worldwide and use it on their wireless
    network. Yahoo! Go 2.0 is an innovative new application that redefines
    the mobile Internet experience for consumers through a unique product
    design, ability to personalize with content from the entire Internet
    and a reinvention of mobile search. (See release titled "Yahoo!
    Unveils New Era in Mobile Internet Services with Yahoo! Go for Mobile
    2.0")

    About Yahoo!

    Yahoo! Inc. is a leading global Internet brand and one of the most
    trafficked Internet destinations worldwide. Yahoo!'s mission is to
    connect people to their passions, their communities, and the world's
    knowledge. Yahoo! is headquartered in Sunnyvale, California.

    Yahoo! and the Yahoo! logo are trademarks and/or registered
    trademarks of Yahoo! Inc.

    All other names are trademarks and/or registered trademarks of
    their respective owners.

    This press release contains forward-looking statements that
    involve risks and uncertainties concerning Yahoo! oneSearch (including
    without limitation the statements contained in the quotations from
    management in this press release), as well as Yahoo!'s strategic and
    operational plans. Actual events or results may differ materially from
    those described in this press release due to a number of risks and
    uncertainties. The potential risks and uncertainties include, among
    others, the possibility that the expected or planned further
    implementations of Yahoo! oneSearch described may be delayed, may not
    ultimately be implemented, or if implemented may not be successful;
    consumers may not accept or respond as positively to Yahoo! oneSearch
    as anticipated; and competitors may offer similar competing services.
    More information about potential factors that could affect Yahoo!'s
    business and financial results is included under the captions, "Risk
    Factors" and "Management's Discussion and Analysis of Financial
    Condition and Results of Operations," in Yahoo!'s Annual Report on
    Form 10-K for the fiscal year ended December 31, 2005 and Quarterly
    Report on Form 10-Q for the quarter ended September 30, 2006, which
    are on file with the SEC and available at the SEC's website at
    www.sec.gov.