Warner Bros. Home Entertainment to Oversee Codemasters' North American Videogame Distribution
Warner Bros. Home Entertainment Group has entered into a videogame
distribution agreement with Codemasters, Inc. for distribution and
sales of its product slate in North America beginning in April 2007.
Within Warner Bros. Home Entertainment Group, Warner Bros.
Interactive Entertainment will work together with Warner Home Video in
managing the distribution, sales and trade marketing of Codemasters'
portfolio of videogames.
"This partnership allows the Warner Bros. Home Entertainment Group
divisions to combine strengths to distribute Codemasters' games, which
have global appeal, throughout North America," said Kevin Tsujihara,
President, Warner Bros. Home Entertainment Group. "Employing the
expertise of our gaming division and our powerful home video
distribution services, we will bring Codemasters' products to
consumers within the ever-growing gaming marketplace."
"We greet this arrangement to work with Warner Bros. Home
Entertainment Group with great enthusiasm," commented Rod Cousens,
Chief Executive Officer, Codemasters Ltd. "Codemasters continues to
strengthen its content and distribution, and as the reach of our
product portfolio broadens to a global audience, there can be no more
effective alliance than to have the world's largest entertainment
corporation handling the line in the single largest market. The
commitment of Warner Bros. Home Entertainment Group can only benefit
the progress and scale of our future releases targeted at the North
American consumer."
Warner Bros. Home Entertainment Group is scheduled to distribute
Codemasters' videogame titles in North America from April 2007 through
May 2008. Titles include: DIRT: Colin McRae Off-Road, Overlord, Clive
Barker's Jericho, Turning Point: Fall of Liberty and more.
About Codemasters
Codemasters is a leading developer and publisher of best-selling
interactive entertainment products for a global audience on current
and future gaming platforms and channels. Established in 1986, the
company's dominant brands include Colin McRae Rally, TOCA Race Driver,
LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company
is headquartered in Southam, Warwickshire UK and maintains operations
in the US, Germany, France, Spain, and Benelux. More information about
the company and its products is available online at
www.codemasters.com.
Codemasters press resource site: www.codemasters.com/mediabank.
About Warner Bros Home Entertainment Group
The Warner Bros. Home Entertainment Group was founded in 2005 to
bring together all of the Warner Bros. Entertainment businesses
involved in the digital delivery of entertainment content to
consumers, including home video, online, wireless, games and
anti-piracy and emerging technologies operations. WBHEG is a strategic
recognition of the ongoing changes in the way consumers view
entertainment product and seeks to maximize current and
next-generation distribution scenarios to make the Studio's content
available to audiences through as many channels, platforms and devices
as possible.