PixSense Secures $5.4 Million in Series A Funding for Mobile Photo and Video Management Solution



    PixSense announced today that it has secured $5.4 million in
    equity funding, led by ATA Ventures and Innovacom. PixSense will use
    the funding to accelerate product development, service deployments,
    and increasing partnerships with mobile carriers worldwide.

    PixSense's patent-pending solution enables users to easily manage
    the media they create on their mobile phones, directly from the
    handset. Nearly 80% of mobile phones shipped in 2005 are equipped with
    digital cameras and one of the biggest problems camera phone owners
    face is utilizing their photos and videos. PixSense facilitates and
    simplifies the process of managing photos, videos, audio, blogs, and
    text from the mobile device. PixSense will be launching this solution
    with mobile carriers in early 2007.

    The addressable market size for the PixSense solution is large.
    According to the Photo Marketing Association Intl, 79 billion
    camera-phone photos were taken in 2005, with a projected increase to
    227 billion photos per year by 2009. Despite this, approximately 95%
    of mobile user-generated content stays on the handset until it gets
    deleted. PixSense solves the problem of managing, publishing, and
    sharing this content, for all mobile subscribers, including users who
    do not have a PC.

    "PixSense is a pioneer in the digital media industry and possesses
    unique and innovative technology that has the power to change the way
    people use their mobile phones," said Mike Hodges of ATA Ventures.
    "Our investment in PixSense underscores our confidence in their
    product offering, management team, and growth potential."

    "We're very excited about PixSense because it solves a true
    infrastructure problem for operators to manage and appropriately
    monetize mobile media," said Aymerik Renard of Innovacom. "We believe
    PixSense has the potential to become a very successful digital media
    software company addressing a very large market."

    About ATA Ventures

    ATA Ventures ("a team approach") is a venture capital firm focused
    on seeking out early stage private companies which appear to offer
    above average prospects for capital growth. With $350 Million of
    capital under management, ATA Ventures focuses on Information
    Technology (IT) and provides seed capital and early stages of
    financing. For more information, please visit www.ataventures.com.

    About Innovacom

    Since 1988, Innovacom has helped launch innovative
    telecommunication and information technology start-ups such as
    Business Objects, Cobalt Networks, Gemplus, Infovista, Intershop,
    Kelkoo, LastMinute.com, and Tumbleweed. With over 400 million euros
    under management, Innovacom is an active early stage investor in
    Europe and North America, working with entrepreneurs focused on the
    components, hardware, software and content that enable carriers to
    deliver next-generation services. For more information, please visit
    www.innovacomvc.com.

    About PixSense

    PixSense provides mobile media management infrastructure,
    software, and services for wireless carriers. PixSense's technology
    enables digital media management and rich-media messaging services to
    mobile subscribers who increasingly rely on their mobile phone as
    their primary media device. PixSense's technology also includes
    patent-pending, on-device media compression technology and network
    optimization technology that ensure fast transfers, and significantly
    reduces costs to both end users and wireless operators. For more
    information on PixSense or to try the solution, visit
    http://pixsense.com/.