☰

Empresas y finanzas

Wipro Technologies to Build Core Business Applications for ITV, UK's Largest Commercial Broadcaster


    Wipro Technologies, the global services business of Wipro Limited
    (NYSE: WIT) today announced a strategic engagement with ITV plc,. ITV
    is the largest company in the UK commercial television sector and one
    of Europe's biggest programme producers. ITV owns eleven major ITV
    regional licenses - Granada TV, LWT, Carlton TV, Central, WestCountry,
    HTV, Yorkshire TV, Tyne Tees TV, Meridian Broadcasting, Anglia TV and
    Border Television. It has production operations in five countries
    worldwide and a new media business, which includes interests in pay
    television channels and encompasses a range of Internet and broadband
    ventures.

    ITV has engaged Wipro to develop the platform for automating the
    slotting of advertisements through a robust optimisation engine. Some
    of the business benefits provided by this solution are:

    -- System capability to perform real time analysis

    -- Flexibility to analyze "what-if" scenarios

    -- Automation of some manual processes to increase the
    productivity of sales operations in the slotting process

    -- Maximization of revenue opportunities through appropriate
    matching of demand vs supply

    Ian Whitfield, Director of Broadcast Technology, ITV Plc said,
    "The optimization of ITV's channel inventory and the placement of our
    commercial airtime are key to the success of our business. The
    matching of demand and supply maximizes both ITV's revenue and the
    effectiveness our of clients promotional messages. ITV operates in a
    dynamic and complex business environment and the new system will not
    only resolve the existing limitations, but will position ITV to
    rapidly accommodate further business changes. We chose Wipro to work
    with us in this endeavor as we required a strategic partner who had
    significant knowledge of the Media & Entertainment domain. Wipro has a
    successful track record of developing core solutions for media
    organizations, and has the right partnerships. Wipro was very keen on
    making the relationship work and throughout the process the Wipro team
    was flexible, consistent and easy to work with."

    "ITV, through its immensely popular programming, contributes to
    culture and the economy. ITV is an icon in the media and broadcasting
    segment and we are privileged to work with them. This engagement will
    leverage Wipro's domain expertise in media & entertainment as well as
    our considerable strength in data analytics," said Manoj Punja, Senior
    Vice President, Wipro Technologies. "The ITV team is very
    collaborative and we look forward to working with them and are
    confident of delivering excellent results."

    Wipro's Media and Entertainment practice has focuses on solutions
    spanning the content acquisition, Management and Distribution Value
    chain. The practice builds specific point solutions and fosters
    innovations around the content supply chain for leading organizations
    in this space. The practice also leverages technology, IT
    infrastructure and business process outsourcing practices within Wipro
    to deliver an integrated service proposition.

    To know more about the Media & Publishing practice visit,
    http://www.wipro.com/webpages/itservices/industries/
    media&entertainment/index.htm (Due to its length, this URL may need to
    be copied/pasted into your Internet browser's address field. Remove
    the extra space if one exists.)

    About ITV

    ITV plc is a leading UK media company, owning all of the regional
    Channel 3 licenses in England and Wales, which together account for
    over 90% of ITV1 advertising revenues. ITV plc wholly owns ITV2, ITV3,
    ITV4, ITV Play and various other channels.

    ITV's production arm comprises the largest commercial television
    production company in the UK and one of Europe's largest programme
    distributors.

    ITV plc owns the market-leading cinema screen advertising
    businesses in the UK and Republic of Ireland and has similar joint
    ventures in continental Europe and the United States.

    For further information please visit ITV website www.itvplc.com

    For details about Wipro Limited & forward-looking and cautionary
    statements please see link below

    http://www.wipro.com/news/about_wipro.htm