R Cable Launches Digital TV Service in Spain With IP-based Technologies From Scientific Atlanta and Cisco

Scientific Atlanta, a Cisco company, today announced that R Cable,
a leading cable operator in the Galicia region in Spain, is replacing
its analog headend and video transport operations with new Internet
Protocol (IP)-based digital headend from Scientific Atlanta and IP
Next-Generation Network (IP NGN) Carrier Ethernet platform from
Cisco(R). This network upgrade will help enable R Cable to provide
more innovative services to its customers by offering new digital TV
and on-demand video services, using a cost-effective IP solution to
distribute real-time TV broadcast and video-on-demand (VoD) content.

The new digital headend will use the advanced processing power of
Scientific Atlanta's Digital Content Manger (DCM), which combines
multiplexing, digital program insertion (DPI), transrating and
scrambling functions in a single device, managing all the digitalized
analog services currently running on the network. Additionally, the
Landata Group, the systems integrator for the project, will deploy
Scientific Atlanta's IP Streamer (Model D9655(TM)) to deliver the IP
video streams to the DCM, where they are processed prior to being
distributed over the Cisco Carrier Ethernet aggregation network, based
on Cisco 7600 Series routers, across the Galician provinces of Coruna,
Lugo, Ourense and Pontevedra.

"In the past, both organizations have been instrumental in
providing us with reliable analog video and high-speed data
capabilities," said Ignacio Penedo, manager, engineering and network
design at R Cable. "For this milestone transition in our operations we
knew we could rely on Scientific Atlanta and Cisco to provide the
products, systems and expertise to enable us to launch digital video
services over an IP-based platform."

Scientific Atlanta's Digital Content Manager is a new processing
platform that delivers advanced technology to help launch and manage
digital services, while supporting the freedom and flexibility for
operational needs. The DCM can help:

-- Process digital video services from one to more than 1,600
streams in a compact 2RU chassis

-- Optimize and manage available network bandwidth

-- Secure content using digital video broadcast (DVB) scrambling
technologies

-- Generate new revenue with ad insertion opportunities

The Cisco 7600 Series routers used by R Cable for video traffic
distribution features economical high-density Ethernet interfaces,
embedded security, and support for scalable IP multicast and
differentiated quality of service to cost-effectively enhance the
viewing experience of millions of subscribers and overcome the
challenges associated with delivering video services.

"There is little doubt that the launch of digital video is
changing the way people watch TV," said Luis Gutierrez de Cos,
corporate sales director at the Landata Group. "Launching digital
service will enable R Cable to enjoy an increasing spectrum of revenue
opportunities, especially video on demand which is very popular in
Spain."

Notes for Editors:

About R

R is the Galician fibre optic communications operator offering
businesses and homes advanced communications services including
telephone, high speed Internet and multi-channel thematic television.
R is launching interactive digital television service to replace its
analogue service and is building a new, powerful fibre optic network
to offer its telecommunication services to another 45 Galician council
areas before mid 2008. More information about R is available at
http://r.mundo-r.com

About Landata

Landata Engenieria S.A.U., recently acquired by Amper Group, is
one of Spain's major communication network engineering companies.
Landata designs, implements, operates and maintains integral
communications network solutions (voice, data, video), both in the
telecommunications operator segment and in the company and
institutions (end-user) segment.

About Scientific Atlanta

Scientific Atlanta, a Cisco company, is a leading supplier of
digital content contribution and distribution systems, transmission
networks for broadband access to the home, digital interactive
set-tops and subscriber systems designed for video, high-speed
Internet and voice-over-Internet-Protocol (VoIP) networks, and
worldwide customer service and support. Scientific-Atlanta, Inc. is a
wholly owned subsidiary of Cisco Systems, Inc. More information about
Scientific Atlanta is available at:

Scientific-Atlanta Europe NV http://www.saeurope.com and
Scientific-Atlanta Corporate

http://www.scientificatlanta.com.

About Cisco Systems

Cisco, (NASDAQ:CSCO), is the worldwide leader in networking that
transforms how people connect, communicate and collaborate.
Information on Cisco can be found at http://www.cisco.com. For ongoing
news, please go to http://newsroom.cisco.com. Cisco equipment in
Europe is supplied by Cisco Systems International BV, a wholly owned
subsidiary of Cisco Systems, Inc.

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