275 Fender(R) Custom Shop Tribute Series Eric Clapton BLACKIE(R) Stratocaster(R) Guitars Sell Out in Only 7 Hours on Black Friday



    The Fender Custom Shop made history when 275 Fender Custom Shop
    Tribute Series BLACKIE Stratocaster guitars, meticulously handcrafted
    by Fender's renowned Custom Shop Master Builders, sold out GLOBALLY in
    less than 7 hours. A portion of the proceeds will benefit the
    legendary artist's Crossroads Centre in Antigua. The Crossroads Centre
    is an internationally recognized treatment center for addiction,
    founded by Clapton.

    Only 275 guitars earmarked for the global market were offered for
    sale starting Friday, November 24, 2006 at precisely 10 a.m. EST, 9
    a.m. CST, 8 a.m. MST and 7 a.m. PST, and were sold strictly on a
    first-come, first-served basis though global authorized retail
    locations. Within the two minutes, 106 of the recreated BLACKIE(R)
    guitars had been sold to eager USA aficionados, each at an MSRP price
    of $24,000 USD. In less than 7 hours, the remaining guitars were
    completely sold!

    "I am delighted to hear that the replica of BLACKIE, which was a
    guitar very special to me, has proved to be such a success and that
    the project will help support The Crossroads Centre, Antigua and in
    particular the new transitional living facility that Crossroads is in
    the process of acquiring in Delray Beach, Florida," said Eric Clapton.

    BLACKIE, a mid-1950s Fender(R) Stratocaster(R) guitar pieced
    together by Clapton himself from numerous individual Fender guitars,
    was Clapton's main instrument throughout the 1970s and '80s. Clapton's
    albums 461 Ocean Boulevard, Slowhand, No Reason to Cry and Just One
    Night, among others, were all recorded with BLACKIE(R). In addition to
    memorable solo tours, Clapton and BLACKIE(R) shared the stage with
    Pete Townshend, the Rolling Stones, Bob Dylan, Muddy Waters and The
    Band.

    This historic addition to the Fender Custom Shop Tribute Series
    replicated BLACKIE down to the smallest of details -- from the
    worn-to-the-wood body, to the neck re-shaped by Eric's hand as he
    played a thousand heartfelt solos, to the unmistakable cigarette burns
    on the headstock.

    When Clapton envisioned his Crossroads Centre, now an
    internationally renowned treatment facility for addiction disorders in
    Antigua, he offered his famed "BLACKIE" Fender Stratocaster for sale
    at auction through the prestigious Christie's auctioneers. The auction
    was held on June 24, 2004, in New York City. There, it was purchased
    for $959,500 USD -- one of the highest prices on record ever paid for
    a guitar. A leading sponsor of Clapton's landmark "Crossroads"
    festival in Dallas, TX, brought the guitar to Fender's Custom Shop in
    Corona, California, where Fender's experienced Master Builders
    meticulously measured it millimeter by millimeter, analyzing every
    part of the original BLACKIE(R). Their precision extended to
    reproducing the legendary distressed #50 "Duck Bros" road case
    complete with stenciled London phone number 01 486 8056 and
    artificially aging the finish to ensure an authentic vintage look.
    Clapton himself approved this incredible accomplishment, as indicated
    on a Certificate of Authenticity personally signed by Eric Clapton
    himself.

    Commenting on the success of the BLACKIE(R) project, Andy Rossi,
    Senior Vice President - Global Sales and Marketing for Fender Musical
    Instruments Corporation, stated, "All of us at Fender(R) are proud to
    have this iconic instrument added to our ever growing list of Tribute
    Series guitars that include Stevie Ray Vaughan's 'Number One', Jeff
    Beck's Esquire and Muddy Water's Telecaster(R). BLACKIE is truly one
    of the most sought after Stratocaster(R) guitars in the world."

    Based on high consumer demand for instantly collectable guitars,
    the Fender Custom Shop Tribute Series Master Craftsmen are already
    hard at work on their 2007 spring edition. For more information
    visit... www.fender.com