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How A Mysterious Tweet Exposed JK Rowling As The Author Of 'The Cuckoo's Calling'

    Business Insider

    The story was broken last night by Richard Brooks, the arts editor of the UK's Sunday Times. It's clearly a huge scoop — but how exactly did Brooks manage to crack the literary world's best-kept secret?
    Thanks to Sarah Lyall of the New York Times, we believe we know the point where the investigation began. In an interview, Brooks told Lyall that the story started when a female colleague tweeted about the book, and an anonymous twitter user told this colleague that the book was in fact by J.K. Rowling. This anonymous twitter user then disappeared, according to Brooks' account.