Empresas y finanzas
Maxim Grants Avnet Electronics Marketing EMEA First Pan-European Franchise Agreement
Twin Franchise for Avnet Memec and Silica Planned to Strengthen Maxim´s Position in European Industrial Customer Base
Avnet Electronics Marketing EMEA, a part of Avnet, Inc.
(NYSE:AVT), announced today that it has signed a pan-European
franchise agreement with Maxim Integrated Products, one of the World´s
leading manufacturers of analog components. The agreement is an
extension of an existing relationship between Maxim and Avnet Memec
and is effective immediately.
To capitalise on the full strength of the Avnet distribution
network in Europe, Maxim has granted Avnet a twin franchise agreement
for Avnet Memec and for Silica to cover the entire breadth of the
distribution market and Avnet´s service offerings, from design chain
to supply chain management.
As part of the global agreement, Maxim anticipates some
reorganization and consolidation of its existing distribution network
in North America as well as in Europe. However, Avnet Electronics
Marketing, more specifically two of its business units - Avnet Memec
and Silica - are allowed to start trading as of now. Avnet Memec, who
already has a distribution agreement with Maxim in parts of Europe,
will start trading on the expanded franchise immediately, and Silica
will commence trading Maxim products by the beginning of February
2008.
Walter Sangalli, Managing Director of Maxim Integrated Products in
Europe, said: "Sharing our franchise between the highly design-driven
specialist distributor Avnet Memec and the broadline semiconductor
specialist Silica is in our eyes the best solution to fully penetrate
the European analog market and win more analog sockets and mass market
opportunities."
Patrick Zammit, President of Avnet Electronics Marketing EMEA,
commented: "With Maxim, Silica will complement its analog product
offering and Avnet Memec will add to its line card a worldwide leader
in Analog products. Maxim technologies and products will strengthen
the quality of Silica and Avnet Memec analog solution offering to
customers´ design engineers."
Miguel Fernandez, President of Silica, concluded that, "Silica and
Avnet Memec are very complementary in their approach to the market.
Silica will bring to Maxim a strong sales force across Europe with
specialised engineering know-how in analog application. Our strength
is that of a specialised broadliner with enough critical mass to also
drive additional volume business with standard analog products."
Steve Haynes, President of Avnet Memec, commented: "In our
existing relationship with Maxim in Southern Europe, we have gained
vast technical and commercial experience with the line and its
extremely competitive and innovative technologies. As we are
predominantly design-driven, our focus will be to create new sockets
for Maxim products in our strong application areas. Our technically
oriented sales force and our field application team will make sure
that our customers will benefit clearly from this world leading
supplier."
The analog components market in Europe is huge, and the
distribution part according to DMASS is in excess of 1.3 Billion Euro.
As a major player in that market, Maxim offers a multi-million Euro
opportunity. Avnet EM EMEA is one of the biggest players in that
market and has franchise agreement with most of the major
manufacturers. Patrick Zammit: "We regard Maxim as a complement to our
vast portfolio of analog components and a great opportunity for our
customers to choose leading technology from a renowned supplier."
About Avnet Electronics Marketing EMEA
Avnet Electronics Marketing EMEA, a part of Avnet Electronics
Marketing, is a group of highly focused distribution business units
(speedboats), concentrating on special market segments, franchise
partners or technology areas. The group includes EBV Elektronik,
Silica, Avnet Memec, Avnet Time, Avnet Israel and Avnet Kopp. The
distribution business units are supported by Avnet Logistics, which
operates warehouses in Poing (Germany) and Tongeren (Belgium).
About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based
Avnet, Inc. (NYSE:AVT), a Fortune 500 company. Avnet Electronics
Marketing serves electronic original equipment manufacturers (EOEMs)
and electronic manufacturing services (EMS) providers in 73 countries,
distributing electronic components from leading manufacturers and
providing associated design-chain and supply-chain services. The
group´s Web site is located at http://www.em.avnet.com.
About Silica
SILICA, a division of Avnet Electronics Marketing EMEA (Europe,
Middle-East, Africa), is a highly specialised semiconductor
distributor. SILICA operates 37 branch offices throughout Europe and
provides customers with a broad portfolio of semiconductor products
from 23 leading vendors along with in-depth technical support and the
full set of logistics and value added services. The company´s Web site
is located at http://www.silica.com.
About Avnet Memec
Avnet Memec, an independent business unit of Avnet Electronics
Marketing EMEA, is a highly specialised semiconductor distributor,
operating on a pan-European basis and employing a significant number
of engineers to support customers´ design efforts. Avnet Memec
specialises in highly innovative suppliers and technologies, which
will help a variety of customers to differentiate their designs. Its
area of specialisation extends from Analog and Microcontrollers to RF,
Datacom and Networking. The business unit operates out of 30 offices
in 17 European countries and represents major semiconductor franchises
on a pan-European basis. Its many major supplier partners include
Cirrus Logic, Lattice, Marvell, NEC, Silicon Laboratories. The
business Web site is located at http://www.avnet-memec.eu.