☰

Telecomunicaciones y tecnología

Google to halt Print Ad program


    LOS ANGELES (Reuters) - Google said on Tuesday it would halt its Print Ads program on February 28 because the program, designed to create a new revenue stream for newspapers, was not having the desired impact.

    Advertisers who had booked campaigns would be allowed to place ads through March 31, GOOGLE (GOOG.NQ)said on a blog posting on Tuesday.

    "While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we -- or our partners -- wanted," Google said on a blog posting.

    The Print Ads program includes 807 papers, including The New York Times, New York Post, The Boston Globe, Chicago Tribune, The Washington Post, San Francisco Chronicle, San Jose Mercury News and Los Angeles Times, according to Google.

    The posting said that Google remains "dedicated to working with publishers to develop new ways for them to earn money, distribute and aggregate content and attract new readers online."

    (Reporting by Gina Keating, with additional reporting by Robert MacMillan in New York)