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Volantis Announces New Application Solution to Drive Higher Adoption of Mobile Data Services


    Volantis, the world's leading supplier of Intelligent Content
    Adaptation(TM) solutions for the Mobile Information Age, today
    announced the availability of BuzzCast(TM). This newest addition to
    the Volantis Suite of Mobile Content Applications(TM) represents a
    revolution in information access for mobile devices, enabling greater
    context, immediacy, and personalization. The new solution is being
    rolled out during the fourth quarter of 2006 to help carriers
    accelerate mobile data usage among subscribers.

    BuzzCast pushes compelling information, such as financial news,
    sports and entertainment headlines, to any device - regardless of
    network or device type - personalized according to the unique
    preferences of each subscriber. The new solution ensures that mobile
    data is easy to access and visually appealing. The information is
    displayed directly on the phone as a personalized home screen for each
    subscriber.

    Enabling information to be pre-selected and constantly updated on
    any device reduces the time and click-throughs that consumers
    traditionally face in accessing information via their mobile devices.
    BuzzCast allows consumers to shift their mobile data habits from the
    offline and passive review of pushed information to an environment of
    actively engaging with online value added services. This change
    results in consumers more easily and intuitively interacting with
    information displayed on their phone.

    "We developed BuzzCast to close the significant gap between
    consumer interest in mobile information and the limited practicalities
    of its use to date," said Matthew Harris, Chief Executive Officer of
    Volantis. "Response from carriers confirms their interest in making
    information more immediate, interactive and top-of-mind for
    consumers."

    "Push-based information feeds are already popular on the fixed
    Internet and their potential to bring timely, relevant content to
    mobile consumers looks considerable," said Tony Cripps, Service
    Manager, Wireless Software at Ovum. "Personalizing this information
    for each device owner and delivering to a broad selection of devices
    from multiple OEMs is not simple, however. Carriers that capture this
    vision will be more relevant to their subscribers and are more likely
    to drive higher data usage."

    BuzzCast delivers an experience appropriate to both the device and
    the receiving application. It supports the creation of a subscriber
    user interface for a range of technologies to suit the device strategy
    of virtually any service provider, including support for Ajax, RSS
    Client, Flash, J2ME and native Symbian.

    Critical to growing data usage are: easy-to-access information;
    ensuring the information can be selected by each subscriber according
    to their unique preferences; and providing for broad distribution of
    that content across many device platforms to achieve economies of
    scale. BuzzCast addresses these challenges, leveraging the power of
    the Internet and the Volantis Mobile Content Framework(TM): the mobile
    industry's most broadly deployed mobile content delivery platform.

    About Volantis

    Volantis (www.volantis.com) is the world's leading supplier of
    Intelligent Content Adaptation(TM) solutions for the mobile
    Information Age, providing applications, tools and platforms that
    solve the complexity of delivering optimized services to any mobile
    device.

    Volantis extensive experience of serving content providers, mobile
    network operators, and enterprises, along with its standards
    leadership, enable a unique position for Volantis to create innovative
    technology for the Mobile Information Age that is more useful and more
    useable than the PC Internet of today.

    Volantis is used around the world by organizations such as 3, CBS,
    Channel 4, Cingular, CSC, Discovery, eBay.co.uk, FT.com, Hearst, HP,
    IBM, lastminute.com, MobileOne, Orange Poland, Reuters, Telefonica
    Moviles, Telecom Italia Mobile and Telenor Mobil and World Wrestling
    Entertainment. Volantis also Chairs the World Wide Web Consortium
    (W3C) Device Independence Working Group and is a Founding Member of
    the W3C Mobile Web Initiative.

    Volantis global headquarters are in Seattle, USA, with
    international offices in Guildford, UK, Hong Kong, China, Madrid,
    Spain and Krakow, Poland. Volantis is privately held with investors
    Accel Partners, Kennet Partners, and SOFTBANK Europe Ventures.