Aim: Zero Emissions - Toyota's Drive towards Sustainable Mobility

Can we enjoy a cleaner environment whilst continuing to drive our
cars? Toyota believes that we can. While exhaust emissions are the
most visible sign of how cars can negatively affect the environment,
every part of a car's life cycle has an impact. That's why Toyota
applies innovative environmental solutions to car design, manufacture
and use, right through to recycling.

"It's the only way to reach our ultimate aim of zero emissions,"
says Eric Drosin, Manager Corporate Communications, Toyota Motor
Europe.

Toyota Motor Europe is actively promoting its 'aim: zero
emissions' ethos through a pan-European print and interactive campaign
on leading websites such as iht.com, economist.com, ft.com and
nationalgeographic.com. Equally, 'Green Design' movies, sponsored by
Toyota, highlight cutting-edge environmental technologies which bring
tangible benefits to consumers today. These are currently featured on
major television channels including Euronews, BBC World and National
Geographic.

Toyota has effectively set the pace towards zero emissions
vehicles with its hybrid engine technology - the cleanest engine
technology on the market. Toyota launched the world's first
mass-produced hybrid car - the Prius - in 1997, and is recognised as
the leading manufacturer of hybrid vehicles, with over 750,000 sold to
date. Today, Toyota has the most extensive hybrid model line up of any
car manufacturer. Within the next few years, Toyota will expand its
hybrid model line up two-fold, and expects to sell over 1 million
hybrid cars annually by the early 2010s.

The company's commitment to reducing energy, water, paint and
packaging waste during the manufacturing process is designed to
further limit environmental impact. The Toyota Production System (TPS)
has resulted in tangible environmental benefits across Toyota's eight
European plants: a 37% reduction in energy used to build each car; a
34% reduction in water usage; a 21% reduction in emissions from paint
usage; and a significant reduction in packaging waste, by using
returnable or recyclable packaging.

Toyota recognises the clear link between mobility, the environment
and economic growth, and believes that the growth of its business
depends on the success of sustainable mobility.

"Sustainable mobility is good for everyone: consumers, the
environment and Toyota," adds Mr Drosin, "We're developing advanced
technologies in order to protect the environment, as well as ensure
our continued growth."

For more about Toyota's environmental initiatives
www.aimzeroemissions.eu