MarkMonitor Acquires CollectiveTrust; Adds ''Zero-Hour'' Fraud Protection Services; Millions of Internet Users, Leading ISPs and Corporations to Rely on New Technology that Helps to Automatically and Instantly Prevent Online Fraud

MarkMonitor(R), the leader in online corporate identity
protection, today announced it has acquired privately-held
CollectiveTrust(TM) to add their Zero-Hour(TM) fraud protection
technology to MarkMonitor's comprehensive portfolio of anti-fraud
solutions. This new capability will be incorporated with existing
MarkMonitor fraud intelligence and analytics data to extend Zero-Hour
fraud protection benefits to millions of consumers worldwide, as a new
service to be deployed through MarkMonitor's existing relationships
with major Internet Services Providers (ISPs).
CollectiveTrust pioneered the development of Zero-Hour fraud
detection and notification technology that protects Internet users
against phishing, identity theft, malware, trojans and other forms of
online fraud - via an innovative, client-side solution easily
integrated into Internet browsers and downloadable toolbars. By
performing real-time heuristics on websites and applying contextual
analytics, unsuspecting users are alerted via the browser or toolbar
of potential online threats immediately when they are detected. With
this new technology incorporated into MarkMonitor's extensive fraud
database and proven fraud solutions, MarkMonitor is the first and only
company able to provide real-time fraud notification services directly
to the consumer at the point of interaction with fraudulent Websites.
"The CollectiveTrust acquisition is a natural extension of
MarkMonitor's fraud prevention strategy. This innovative technology
offers our corporate customers better online fraud protection and a
new threat alert channel to their online customers," said Chris
Bounds, CEO of MarkMonitor. "As online threats continue to rapidly
evolve and impact major corporations and their customers, it is
critical for them to adopt technologies that address these threats in
real-time - in order to maintain consumer trust and confidence in
their brand online."
In addition to the new technology, the acquisition brings two
industry leaders to MarkMonitor - Blake Hayward and Adam Stiles,
co-founders of CollectiveTrust. Mr. Hayward has over 13 years of
experience developing solutions for the financial services industry
and previously, was general manager of Risk Management Solutions at
Yodlee, Inc. before founding CollectiveTrust. Mr. Stiles has over
eight years experience in building customer browser solutions and is
widely recognized as the creator of NetCaptor, the industry's first
tab-based browser, which has received praise from many industry
experts.

About MarkMonitor

MarkMonitor is the global leader in delivering comprehensive
online corporate identity protection services. MarkMonitor's
integrated Brand and Fraud Protection(TM) platform provides full
life-cycle management, including real-time detection, investigation
and response to a growing list of identity-based online security
problems faced by corporations today. These solutions are enabled by a
comprehensive intelligence network that monitors for inappropriate or
fraudulent use of a corporate name or identity anywhere in the
Internet, including websites, search engines, major email systems,
domain name systems, registries, message boards, blogs, chat rooms,
and auctions. For more information, visit www.markmonitor.com.