Hands-on Mobile Announces Global Distribution and Massive Marketing Push for 'X-Men: the Last Stand' Suite of Mobile Products; X-Men Marketing Campaigns in 12 Countries and Distribution in More Than 35 Countries

Hands-On Mobile (formerly MFORMA), a leading global
publisher of mobile lifestyle, games and personalization products,
today announced the global release of a suite of mobile products which
coincides with the upcoming eagerly anticipated theatrical release of
"X-Men: The Last Stand," from Twentieth Century Fox. Hands-On Mobile
is supporting the launch with global marketing activity of Super-Hero
proportions, with marketing campaigns running simultaneously in 12
countries and distribution reaching more than 35 countries around the
world.
Leveraging its unrivaled global footprint, Hands-On Mobile will
unleash a massive integrated promotional campaign that will include
print advertising, television and radio spots, outdoor billboards, web
and WAP advertising, SMS and MMS broadcasts, mailings, sweepstakes,
and prepaid cards to herald the arrival of the "X-Men: The Last Stand"
mobile suite of products. Marketing campaigns will run in 12 global
hubs including France, United Kingdom, Brazil, Argentina, Peru,
Thailand, Australia and North America.
"We are excited to extend our marketing efforts to multiple
continents, including North America, Latin America and Europe, with
the launch of the 'X-Men: The Last Stand' suite of products,"
commented Hands-On Mobile's VP of Marketing Paul Baldwin. "Our global
marketing capabilities allow us to promote our X-Men products with
leading international operators around the globe."
"The X-Men: The Last Stand" content suite, from Hands-On Mobile's
critically acclaimed Marvel Mobile line of mobile products, includes
the official mobile game, as well as more than 100 personalization
products including wallpapers, screensavers and themes based on
characters from the motion picture, marking the largest suite of
products the company has ever released.
"By leveraging our unprecedented global presence, Hands-On Mobile
will ensure that mobile customers in more than 35 countries around the
world will be able to actively engage with their favorite X-Men
characters on their handsets," said Hands-On Mobile's President and
Chief Executive Officer Jonathan Sacks. "They will enjoy the world of
imagination and adventure that the Marvel Mobile line of products has
provided to fans over the years."
"X-Men: The Last Stand" mobile game is co-published with
Activision and based on the script written by Zak Penn of the X-Men
movies and comic book legend Chris Claremont. The mobile game immerses
players in an original storyline that preludes the upcoming "X-Men:
The Last Stand" feature film. The mobile game allows players to truly
become popular characters from the X-Men universe including Wolverine,
Nightcrawler, Iceman, Cyclops and Magneto. Players can command the
authentic X-Men movie superpowers, including Wolverines' combat rage,
Nightcrawler's aerobatic and teleportation and Iceman's freezing
abilities. They can even battle Marvel villains such as Lady
Deathstrike, Pyro and Silver Samurai. This globe-spanning adventure
has more than 12 different stages taking players from Canada to Hong
Kong.
Hands-On Mobile will also release "X-Men: The Last Stand - Mind
Maze" to coincide with "X-Men: The Last Stand" DVD release later this
year. This maze game allows players to compete against the clock by
avoiding and capturing enemies while gathering points along the way.

For more information, please visit www.marvelmobile.com

About Hands-On Mobile, Inc.

Hands-On Mobile is a leading global publisher of mobile lifestyle,
games and personalization products targeting all market segments of
the mobile handset marketplace. With operations in four continents,
Hands-On Mobile develops, publishes and distributes mobile content to
more than 150 of the world's leading operators in 40 countries.
Hands-On Mobile provides operators and their customers with the
world's best entertainment brands and applications and provides brand
owners with the shortest route to market. The Hands-On content catalog
is diverse, including BREW, Java, SMS, MMS, and WAP games, and music,
sports, lifestyle, personalization, and information-services
subscription products. Hands-On Mobile is a U.S. corporation with
headquarters in San Francisco and offices in San Diego and Los
Angeles, California; London and Bollington, England; Krakow, Poland;
Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For
more information about Hands-On Mobile's products and organization
please visit www.HandsOn.com.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment,
Inc., formerly known as Marvel Enterprises, Inc., is one of the
world's most prominent character-based entertainment companies.
Marvel's operations are focused on utilizing its character franchises
in licensing, entertainment, publishing and toys. Areas of emphasis
include feature films, DVD/home video, consumer products, video games,
action figures and role-playing toys, television and promotions.
Rooted in the creative success of over sixty years of comic book
publishing, Marvel's strategy is to leverage its character franchises
in a growing array of opportunities around the world.

Marvel, and related characters names and the distinctive
likenesses thereof are trademarks of Marvel Characters, Inc. TM & (C)
2006 Marvel Characters, Inc. All rights reserved. Super Hero(es) and
Super Villain(s) are co-owned registered trademarks.

Hands-On Mobile is a trademark of Hands-On Mobile, Inc. All other
product or company names are trademarks of their respective owners.