Adamind Seeing Positive Growth Trends in Worldwide Mobile Content Market; Adamind to Present its Spire(TM) Production Suite to Local Operators and Networks around the World

Adamind Ltd., (LSE:ADA), a global supplier of software
that enables mobile multimedia content and converged communication
services, believes that there is a worldwide increase in adoption of
mobile data services. According to a new report from Informa Telecoms
and Media, the level of revenues contributed by data traffic globally
is expected to rise from 12% in 2005 to 18% in 2010. The mobile
content industry (including messaging) will be worth US$21.3 billion
by the end of the year, and US$42.3 billion by 2010.
There is considerable focus by operators in these markets to
increase their revenue from content such as ringtones, music, video
clips, wallpaper and other personalization services. Adamind is
strongly positioned to capitalize on this growth trend. Its Spire(TM)
Production Suite is causing great interest among several leading
international content providers and mobile operators and Adamind is
expected to make several deployment announcements throughout 2006 and
2007.
As part of an Adamind road show in China that is taking place this
week, the company will be presenting at the forthcoming China ELEComm
2006 exhibition to key content providers and mobile operators in the
region. The exhibition takes place in China on May 24th, 2006.
Adamind will also be featuring its Spire(TM) Production Suite at
the upcoming Mobile Entertainment Market (MEM) which takes place on
May 24th and 25th in London. Adamind is a sponsor of the event and can
be found at #B73. In addition, Yossi Hermush, VP Product Management,
will be speaking at the Global Messaging Conference that will also
take place in London on the 24th and 25th May and will address the
"Benefits and IMS and Business Case for Mobile Operators". IMS is
defined as IP Multimedia subsystem, the next generation infrastructure
for content and messaging services over mobile and fixed line Internet
networks.

Notes to the Editor:

About Adamind

Adamind (LSE:ADA) is a provider of software that enables mobile
multimedia content and converged communications services. The company
addresses the interoperability challenge that exists between different
mobile devices to receive and process media rich content. The Adamind
Spire(TM) platform provides media adaptation and enhancement software
enabling service operators to successfully deploy messaging, content
and next generation convergence services; generate new revenue
streams; and drive key new value-added-services (VAS) enablers such as
advertising, branding, DRM and anti-abuse support. With over 100
deployments in some of the world's major mobile operator networks and
content providers such as Universal Mobile Music, Adamind is
strategically poised to enable the promise of the Mobile Lifestyle
revolution. Adamind has strategic relationships with major
infrastructure vendors and system integrators including Ericsson, HP,
IBM, Huawei, Accenture, LogicaCMG, Motorola, Openwave, Critical Path
and CBOSS. www.adamind.com