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Empresas y finanzas

Aéroports De Paris New Advertising Campaign: Vanessa Paradis Performs ´I Iove Paris´


    On the eve of summer departures, Aéroports de Paris (Paris:ADP) (Pink Sheets:AEOPF) launches an advertising campaign to unveil its new services dedicated to passengers. Vanessa Paradis sings "I Love Paris" to accompany the advertising film. Cole Porter´ song, famous jazz standard is a true homage to the most visited capital in the world.

    Recorded in Los Angeles, this new interpretation embodies a classy and modern image of Paris and its airport.

    The campaign will start on June 2nd on television. It will then be in the press and on the internet during the summer. A second wave could be scheduled for the 2008 fall.

    This campaign directed by DDB Corporate agency is part of an advertising saga which started in June 2005: the first commercial advertised the group´s new identity with the signature "The world is our guest" and staged the company´s backstage. A year later, Aéroports de Paris launched a second advertisement to announce its IPO and explain its economic model.

    For the past three years, at the instigation of its Chief Executive President Pierre Graff, Aéroports de Paris has been multiplying the innovative initiatives and services to make of Paris the main gateway to Europe.

    The new campaign stages the latest innovations such as :

    • "Parking Premium" to book through the internet the best located parking spaces at Paris–Charles de Gaulle and Paris–Orly airports
    • Gulli play areas for children and Playstation® consoles for all
    • rest and work areas
    • the new boutiques and restaurants

    Advertising film "Le Voyage" **

    Called "Le voyage", the advertising film directed by Olivier Gondry, stages a family´s journey, from their home to the boarding gate. Through a single sequence plan, the film promotes the services, the shops and the new terminals of Aéroports de Paris.

    The director chose to have the camera revolve around the characters with the decors revealed as a family of travellers strolls through the airport.

    A real technical feat, this circular sequence plan promotes the new airport facilities in a whirlwind, giving an impression of lightness and fluidity until the final plan.

    Press advertisement "Bienvenue au c?ur d´un monde de services"***

    As an echo to the TV commercial, the press advertisement is composed of three visuals (cf. annex) representing all the services offered by Aéroports de Paris catering to different types of passenger needs:

    • services for families
    • services for "business" passengers
    • boutiques and restaurants

    The advertising slogan "Welcome to the heart of a world of services" describes the customer–care mission and Aéroports de Paris commitment in favor of the quality of service.

    The graphic concept displays three visuals representing, inside a boarding area and along an imaginary runway rolling in front of the passengers, the services offered by Aéroports de Paris.