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GyPSii and NAV2 partner for the Linking of Location Data with Mobileand User Generated Content in China


    GyPSii, the leading geo-location and mobile social networking provider

    today announced it has entered into a map licensing agreement with NAV2

    a Shanghai-based provider of world class digital map data. The deal

    means GyPSii users will have complete access to NAV2´s

    comprehensive China map database. The database will play a crucial part in the roll-out of the GyPSii

    service across China. The licensed map database contains coverage of

    more than 980 cities and more than five million local points of interest

    (POIs), meaning users will have access to the country´s

    most up-to-date map database and a wealth of local content relevant to

    the Chinese market. GyPSii has recently boosted its infrastructure in China with the opening

    of a Data Centre in Shanghai and a major partnership announcement with

    China Unicom and Shanghai Rannuo to launch GyPSii during the 2008

    Olympic Games in Beijing. GyPSii has also been made available to members

    of the Dopod Club, the exclusive online community for Dopod device users

    in China. "Our strategy has always been to provide

    GyPSii users with the best possible user-experience on a local and

    global scale. The availability of NAV2´s map

    database on GyPSii is proof of our commitment to enabling Chinese users

    to take full advantage of the unique location aspect of our application" said Dan Harple, CEO at GyPSii. "GyPSii is the

    first and only social networking offering of its kind available in China

    and our success in China to date shows our ability to scale quickly in

    different regions around the world." "Location based services and social networking

    are the future of mobile." said George Qie

    General Manager of NAV2. "We are delighted to

    have licensed the map database to GyPSii and allow Chinese users

    unrivalled access to this new mobile experience. This year´s

    Beijing Olympic Games represent a momentous occasion for China, and the

    GyPSii application will enhance the whole Olympic experience for both

    the Chinese public and visitors to the country. Fans, media and

    athletes, will now have unrivalled access to key location information

    and POIs throughout the event." Dr Carl Sun, Chairman of NAV2 added: "The

    China map database is a powerful resource that until now has been used

    purely for personal navigation, automotive navigation, and GIS and Fleet

    management. We are excited to be working with GyPSii and its partners

    across China to reach the mass consumer market and enable wide scale use

    of our database to facilitate social networking activities on the mobile." About GyPSii GyPSii is the market-leading mobile lifestyle application, connecting

    people, places and communities across networks and devices. GyPSii

    provides a geo-location social networking platform and services for

    mobile, web & set-top box devices, and is headquartered in Amsterdam

    The Netherlands. (www.gypsii.com). © 2008 GyPSii Inc. All rights reserved. About NAV2 NAV2, a Shanghai-based joint venture between two mapping leaders

    NavInfo and NAVTEQ, provides digital map data enabling world-class

    navigation, tracking, POI searching, route calculation and voice

    guidance for in-car navigation solutions, portable navigation devices

    and LBS (Location Based Services) navigation solutions, and Fleet and

    GIS(Geographic Information System) services for China.