Industry Visionary Martha Rogers Joins eglue´s Board

eglue, a global provider of unique

real-time customer interaction management software solutions for the

enterprise, announced today that industry visionary Martha Rogers, Ph.D.

has joined the company´s board of directors, effective May 1, 2008.
Recognized for the past decade as one of the world´s leading experts on

customer-based business strategies and growing customer value, Dr.

Rogers is an acclaimed author and a world- class speaker. Dr. Rogers is

a founding partner of Peppers & Rogers Group, the world´s leading

customer-focused management consulting firm, now a division of Carlson

Marketing Worldwide. Business 2.0 magazine named Dr. Rogers one of the

nineteen most important business gurus of the past century. The World

Technology Network has named her as "an

innovator most likely to create visionary ripple effects." Accenture´s Institute for Strategic Change has ranked her among the

Global "Top 100 Business Intellectuals."
"Customer-minded corporations have figured

out that to make relationships with customers last, it is important that

they build and nurture these relationships with every interaction," states Dr. Rogers. "Companies are now

realigning their objectives around just that "“ their interactions with customers "“ and eglue

allows them to achieve the most efficient and optimal results and

dramatically increase the overall Return On CustomerSM during each and

every customer interaction. It does so by continuously adapting and

responding to changing business circumstances in real time, and by

managing the inherent unpredictability of interacting with customers."
"We are thrilled to welcome such a highly

regarded industry expert to our board of directors," says Dror Pockard, eglue President and CEO. "Combined

decades of CRM experience and collaboration with foremost industry

players have justifiably established Martha Rogers and her partner Don

Pepper as the leaders of customer experience. We are very fortunate to

have Dr. Rogers join our board, where her vast experience will further

enhance eglue´s proven ability to address the

genuine need for effective real-time Customer Interaction Management

solutions. We are fully aware of the range of opportunities always open

to someone of Martha´s reputation, and we are

delighted that she has chosen eglue."
About eglue
eglue is a global provider of award-winning real-time customer

interaction management software solutions for the enterprise. eglue

makes it possible for companies to achieve the most efficient and

optimal results during each and every customer interaction, by

continuously adapting and responding to changing business circumstances

in real-time, and by managing the inherent unpredictability of

interacting with customers.
A privately-held company founded in 2001, eglue is headquartered in

Hoboken, New Jersey, with offices in the United Kingdom, in Spain and in

Israel. Recipient of the 2007 Product of the Year award from Customer

Interaction Solutions Magazine, eglue caters to Fortune 500

companies worldwide and is backed by such leading international VCs and

private investors as Giza, Cedar and Evergreen.
For more information on eglue, please visit www.e-glue.com.