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Dell Sets New Energy-Efficiency Computing Standardto Drive Unprecedented Customer Savings


    Dell (NASDAQ:DELL) today announced aggressive plans to further reduce

    the energy consumption of its products, avoid millions of tons of CO2

    emissions worldwide and drive unprecedented customer value.
    The company´s laptops and desktops, already

    among the industry´s most energy-efficient

    are being designed to consume up to 25 percent less energy by 2010

    relative to systems offered today. This is in contrast to Hewlett-Packard´s

    announcement earlier this year relative to its 2005 offerings. The

    energy efficiency of Dell

    OptiPlex? desktops has improved nearly 50

    percent since 2005, while Latitude? laptops have improved 16 percent since 2006.
    "Our customers are inspiring us to address the

    environmental challenges facing our planet," said Albert Esser, vice president of power and infrastructure solutions

    Dell Product Group. "We´ve

    listened to them and are designing next-generation technologies that

    dramatically reduce energy consumption, drive meaningful cost savings

    and help achieve a low-carbon economy. It´s

    the right thing for our business, our customers and shared environment."
    Dell plans to achieve its energy-efficiency goals by continuing to

    integrate Energy Smart technologies, including circuit designs, fans and power management

    features. The company is also working closely with its supplier base to

    further develop and deliver energy-efficient components, including chip

    sets, power supplies and memory.
    Translating Energy Efficiency into Cost Savings
    Based on worldwide unit sales beginning in 2005 with power-management

    features enabled, Dell estimates that OptiPlex

    desktop systems alone have helped customers

    save more than $2.4 billion and avoid approximately 23 million tons

    of CO2.
    The company currently enables desktop customers to lower energy costs by

    offering more 80 PLUS certified power supplies than any other Tier-1

    manufacturer. The 80 PLUS specification aligns to the power-supply

    requirements in the EPA´s Energy Star 4.0

    standard for computers and requires the use of 80 percent or more

    efficient power supplies.
    Dell is the first Tier-1 manufacturer to offer a bronze-level supply¹.

    For more information on the 80 PLUS programme, visit www.80plus.org.
    The company also provides free, easy-to-use tools and resources to plan

    and manage power consumption. Dell´s OpenManage systems management portfolio helps organisations reduce power

    consumption by providing functionality to more effectively set and

    maintain Energy Smart configurations across client PCs. Customers also

    can access online calculators at http://www.dell.co.uk/energy to measure and assess potential impact to their power bills. Laptop

    desktop and server customers are able to compare configurations side by

    side to determine annual cost savings and CO2 emissions avoided through

    the use of energy smart systems.
    Dell´s Commitment to the ReGeneration
    On World Environment Day 2007, Dell announced it would partner with the

    ReGeneration "“ people of all ages who

    care about the environment "“ to become the "greenest" technology company on the planet. The company has since pledged to

    become the first in its industry to neutralise the carbon impact of

    worldwide operations by the end of 2008.
    Last month, Dell announced that its corporate headquarters campus is

    powered with 100 percent "Ëœgreen´ energy. The company has already saved more than $1.2 million and

    avoided 8,200 tons of CO2 through replacing lights and retrofitting air

    conditioning units throughout central Texas facilities. The company has

    also saved more than $1.8 million and avoided 11,000 tons of CO2 through

    a global power-management initiative with 1E.
    Dell offers a global free recycling programme for consumers and an

    award-winning suite of asset recovery services for businesses. CERES recently recognised Dell for providing "extensive discussion on

    the company´s recovery, reuse, and recycling

    efforts, including global recycling and environmental standards

    consumer recycling and donation programmes, commercial asset recovery

    services, and transparent reporting."
    For more information on Dell´s energy and

    environmental initiatives, visit www.dell.com/earth.

    To join with the company and thousands of others in lending a voice and

    saving the planet, visit www.regeneration.org.
    About Dell
    Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative

    technology and services they trust and value. Uniquely enabled by its

    direct business model, Dell is a leading global systems and services

    company and No. 34 on the Fortune 500. For more information, visit http://www.dell.co.uk

    or to communicate directly with Dell via a variety of online channels

    go to http://www.dell.co.uk/conversations.

    To get Dell news direct, visit http://www.dell.co.uk/RSS.
    © 2008 Dell Corporation Limited.

    Dell and the Dell logo are trademarks of Dell Inc. Dell disclaims any

    proprietary interest in the marks and names of others. For more

    information, visit http://www.dell.co.uk.
    ¹ Data as of April 17, 2008, per the 80PLUS

    Website: http://www.80plus.org/manu/psu_80plus/psu_join.php.