CantorCO2e Announces the Launch of The Social Carbon Company

CantorCO2e, LLC, a leading global financial services provider to the

world´s environmental and new-energy markets

announces the launch of the Social Carbon Company. This unique new

venture will provide advice and carbon management services to project

developers in the Verified Emission Reduction (VER) market. The Social

Carbon Company specializes in applying the Social CarbonTM methodology, a system of adding value to carbon credits offsets by

quantifying a project´s contribution to

sustainable development.
Laurence Rose, Chairman of CantorCO2e, said, "Our

key objective in creating the Social Carbon Company is to help bring to

market carbon emission offsets that not only meet independent

verification tests, but reach or exceed the highest quality standards.

The Social Carbon methodology allows us to execute this strategy and

create proprietary products that we think will be unique in the

marketplace." In addition, Rose said, "by

integrating a sustainability model, we will create additional economic

value for project developers thereby enhancing overall value for our

clients."
The voluntary carbon market, which is growing rapidly with increasing

consumer consciousness of climate change, is open for innovation in

quality. In a market where legitimacy is becoming increasingly valued

Social CarbonTM provides a uniquely transparent way of demonstrating to buyers of VERs

that with their purchase they are helping to improve the lives of

communities in developing countries. The Social CarbonTM methodology was developed and is owned by the Ecológica

Institute, a renowned climate change research centre in the Amazon. The

Social Carbon Company implements carbon emission reduction projects in

partnership with project developers leveraging its exclusive license to

the Social CarbonTM methodology.
Stefano Merlin, CEO of the Social Carbon Company, was a founder of the

Ecologica Institute and co-developer of the Social CarbonTM methodology. Commenting on the launch, he said: "We

are currently involved in more than 60 projects in Brazil and are

rapidly expanding our client base in Latin America. We are excited by

the possibilities of our partnership with CantorCO2e and have ambitions

to bring the benefits of Social CarbonTM to projects all around the world."
Steve Drummond, Co-CEO of CantorCO2e said, "We

believe that Social CarbonTM is the next step

in the evolution of standards in the voluntary carbon market, and has

the potential to shape the future of compliance markets. Having

contributed to the development of the principal standards in the

voluntary market, I believe the Social Carbon methodology now brings a

new dimension of true and ongoing sustainability to carbon projects. I

am excited to be able to implement this new vision through CantorCO2e´s

global network."
About Social CarbonTM
Social CarbonTM is a

methodology developed by the Ecológica

Institute (www.ecologica.org.br)

that is founded on the principle that transparent assessment and

monitoring of the social and environmental performance of projects

improves their long-term effectiveness, and adds value to the VERs

generated. The methodology uses a set of analytical tools that assess

the social, environmental and economic condition of communities affected

by projects, and demonstrates, through continuous monitoring, the project´s

contribution to sustainable development. The methodology is also unique

in that it is the only one of the commonly used carbon standards which

was developed south of the equator.
A key element of Social CarbonTM is the active participation of the communities and stakeholders

involved, taking account of the full potential of human and natural

resources to help give projects stability and reduce risks. Applied

every year of a project´s life, it confirms

that project objectives are met and any problem areas identified on an

ongoing basis. This makes Social CarbonTM projects unique.
About The Social Carbon Company
The Social Carbon Company provides advice and carbon management services

to project developers in the Verified Emission Reduction (VER) market.

It has exclusive rights to apply and license (worldwide) the Social

CarbonTM methodology

and uses this to implement carbon emission reduction projects in

partnership with project developers. This unique approach to project

development and sustainability has attracted significant attention. The

take-up of Social CarbonTM as an ethical basis for project development has rapidly grown across

Latin America in the last eighteen months and more recently in the USA

and Europe. The current list of projects includes the transition from

non-renewable native wood species as a fuel source to renewable biomass

sources, reforestation, energy efficiency, landfill and small-scale

hydro-electricity. Social CarbonTM has also recently been used by the Benfica football team in Portugal as

the basis of its commitment to emissions neutrality. The agreement

includes licensing of the Social Carbon? brand, providing an ongoing contribution to the funding of the Ecológica

Institute.
For more information please visit www.socialcarbon.com.
About CantorCO2e
CantorCO2e is a leading global provider of financial services to the

world´s environmental and new-energy markets

offering transaction and consulting services to clients engaged in using

energy and managing emissions across the world.
CantorCO2e serves environmental credit buyers and sellers in all of the

world´s principal emissions markets

including the Kyoto markets (CDM, JI and European emissions trading)

the US compliance markets, and the voluntary carbon market. We help

entities transact via electronic trading screens, recorded telephone

lines, auctions and negotiated contracts. We advise equity investment

funds on carbon finance, introduce investors to projects, and structure

forward sales to enable project developers to fund their

investments. CantorCO2e is headquartered in London and San Francisco and

has over 60 emissions trading professionals located in fourteen offices

across five continents. This global yet local presence, together with

the unique experience of our staff, enables CantorCO2e to provide an

unparalleled level of service to our clients.
For more information please visit www.cantorco2e.com.