Sportgenic? Expands Its Sales Initiatives in Europe and the Middle East From London

Sportgenicâ„¢ (formerly Active Athlete), a

media and technology company dedicated to connecting marketers with

sport enthusiasts, announced it has expanded its business to serve

advertisers and publishers throughout Europe and the Middle East.
Sportgenic has retained Steve Masters to drive this initiative directly

from London. Masters has over 20 years experience in sales and

management, including the past three years with Cycling.TV, a

London-based broadband television station dedicated to promoting cycling

to fans around the world.
In recent months, Sportgenic´s network of

publishers has grown to more than 250 member Web sites, moving ahead of

well-established competition. Specifically, the company has seen an

increase in European-based sports sites including 3athlon.de

BMX-Forum.com, Cycling.tv and Letour.com. Many of Sportgenic´s

other sites, such as Ironman.com, have large European audiences.
Sportgenic currently reports more than four million unique European

users, compared to 20+ million in the United States, and expects to see

that number grow as more advertisers and publishers in Europe and the

Middle East join Sportgenic´s network.
"Sports enthusiasts are everywhere, and we

believe Europe and the Middle East represent an untapped market for both

our current and prospective advertisers," said Robert Tas, CEO of Sportgenic. "This is

part of our continuous growth plan to extend Sportgenic´s

capabilities around the world. We´ll be

dedicated to serving advertisers and publishers throughout the region

as well as establishing significant, new customer relationships."
Sportgenicâ„¢ represents the buying power of

millions of sport enthusiasts looking for people, products and

information online. The company represents a network of highly engaging

medium and long tail websites, including specialty sites, training

resources, social networks, and enthusiast content sites. Sportgenic

connects marketers with engaged and passionate consumers via proprietary

technology, ad targeting and deep domain expertise.
Sportgenic has consistently been listed amongst the top 10 sports

networks on comScore in sports since November 2007. (comScore Media

Metrix Sports category media sets with duplication.) The company is

headquartered in San Francisco, CA.
For inquiries in Europe and the Middle East, contact Steve Masters in

London at +44(0)845 889558 or smasters@sportgenic.com.

For more information visit www.sportgenic.com.