CanalDigitaal and TV Vlaanderen Launch HDTV Bouquet on ASTRA for Dutch and Belgian Markets



    SES ASTRA, an SES company (Paris:SESG)(LuxX:SESG), today announced the

    launch of a new High Definition (HD) bouquet on ASTRA targeting the

    Dutch and Belgian markets. As of this month, Dutch satellite TV

    provider, CanalDigitaal, and Belgian sister company, TV Vlaanderen

    broadcast their new HDTV package via the ASTRA satellites at the 23.5

    degrees East orbital position. The capacity for the new offer, namely

    two transponders, was already contracted to the broadcasters in

    September 2007. With the addition of the CanalDigitaal/TV Vlaanderen

    High Definition offering, there are now 34 HD channels transmitted via

    the ASTRA and SIRIUS satellites.
    The initial offering includes the documentary channels, Discovery HD and

    National Geographic HD, as well as the Dutch-based classical music and

    opera channel Brava HDTV. The launch of additional HD channels is

    planned for the near future. Furthermore, CanalDigitaal concluded an

    agreement with Dutch public broadcaster, NOS, for the HD transmission of

    the European Soccer Championship 2008 and the Olympic Games via ASTRA

    23.5 degrees East.
    According to the latest issue of the ASTRA Satellite Monitor, over

    300,000 satellite homes in the Netherlands and Belgium are already

    receiving programmes via 23.5 degrees East by using the ASTRA DUO LNB 60

    or other ASTRA multi-feed reception solutions. Over 240,000 of these

    homes are located in the Netherlands, representing half of the total

    Dutch ASTRA DTH market.
    States Bill Wijdeveld, Managing Director of ASTRA Benelux: "The

    growth of the ASTRA 23.5 degrees East household reach has been

    tremendous, especially taking into account that this new DTH position

    was introduced in the Benelux market only one year ago. The start of the

    HDTV bouquet is another important milestone in the development of ASTRA

    23.5 degrees East as an additional DTH position for the Netherlands and

    Belgium."
    Apart from the CanalDigitaal/TV Vlaanderen HD channels, the Dutch

    regional channels and thematic bouquets from CanalDigitaal and TV

    Vlaanderen are available on ASTRA 23.5 degrees East. Via the same

    orbital position, Dutch and Belgian consumers can now also enjoy the

    benefits of high speed internet and VoIP (voice over internet protocol)

    services via ASTRA2Connect. The new two-way broadband service is

    purely satellite-based and will be marketed in Belgium and the

    Netherlands as of June 1, 2008 by the provider Satelliet Electronics and

    in cooperation with Siemens and Budget Phone Company.
    About SES ASTRA www.ses-astra.com
    SES ASTRA is the leading Direct-to-Home (DTH) satellite system in

    Europe. The satellite fleet currently comprises 13 ASTRA and two SIRIUS

    satellites. The combined satellite system delivers services to more than

    117 million DTH and cable households and transmits a total of 2,295

    analogue and digital television and radio channels. SES ASTRA also

    provides satellite-based multimedia, internet and telecommunication

    services to enterprises, governments and their agencies. With 34 High

    Definition (HD) channels available via its satellites today, ASTRA and

    SIRIUS represent the most important HDTV broadcasting platform in

    Europe. The prime orbital positions for ASTRA and SIRIUS are 19.2° East, 28.2° East, 23.5° East and 31.5° East.
    SES ASTRA is an SES company (Euronext Paris and Luxembourg Stock

    Exchange: SESG). SES owns three market-leading satellite operators, SES

    ASTRA in Europe, SES AMERICOM in North America, and SES NEW SKIES, which

    provides global coverage and connectivity. The company owns 90 percent

    of SES SIRIUS in Europe, as well as strategic participations in Ciel in

    Canada and Quetzsat in Mexico. SES provides outstanding satellite

    communications solutions via a fleet of 38 satellites in 25 orbital

    positions around the globe. Additional information on SES is available

    at: www.ses.com