blinkx Partners with Zodiak International to Bring Quality Television Programming to Users
blinkx, the world´s largest video search engine, today announced a
partnership with Zodiak International (www.zodiakinternational.com), a
leading commercial distributor of quality television programming. From
game shows and reality TV to sketch comedy and scripted dramas, users
will soon be able to find and watch Zodiak´s content at
www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also
place contextually relevant advertising against the footage and share
resulting advertising revenue with Zodiak.
Zodiak International is the international sales and distribution
arm of Zodiak Television AB, one of the largest independent television
production companies in Europe. Working to develop, co-produce and
distribute fresh, diverse content with partners to international
audiences, Zodiak International is home to both the long-running
series "COPS Uncut" and the popular "World of Stupid."
"The consumer appetite for online digital entertainment is growing
all the time," said Suranga Chandratillake, founder and CEO, blinkx.
"We´re thrilled to serve as a vehicle for making Zodiak´s quality
programming easily searchable and available to viewers everywhere."
"Because digital is a major player in the way we view content
today, our strategy has been to get our programming out to as many
people in as many ways as possible. Braindead, Zodiak´s online brand
of male-skewed content, has been live for over a year now, and with
the success of this we have been keen to expand to other digital
platforms," said Patrick Kydd, digital project manager, Zodiak
International. "blinkx´s unique search engine technology allows our
content to be found easily by the viewer, a great benefit to the
platform. We´re pleased to have our content on blinkx."
As the pioneer in video search technology, blinkx has built a
reputation as the smartest way to search new forms of online content
such as video. With more than 220 partners and 18 million hours of
indexed video and audio content, including favorite TV moments, news
clips, short documentaries, music videos, video blogs and more, blinkx
uses advanced speech-recognition technology to deliver results that
are more accurate and reliable than standard metadata-based keyword
searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world´s most comprehensive video
search engine. Today, blinkx has indexed more than 18 million hours of
audio, video, viral and TV content, and made it fully searchable and
available on demand. blinkx´s founders set out to solve a significant
challenge - as TV and user-generated content on the Web explode,
keyword-based search technologies only scratch the surface. blinkx´s
patented search technologies listen to - and even see - the Web,
helping users enjoy a breadth and accuracy of search results not
available elsewhere. In addition, blinkx powers the video search for
many of the world´s most frequented sites. blinkx is based in San
Francisco and London. More information is available at www.blinkx.com.
About Zodiak International
Zodiak International is a leading commercial distributor,
representing more than 10,000 hours of quality television programming
across all genres, ranging from high rating formats and critically
acclaimed dramas to finished programs and mobile/IPTV content. Zodiak
International is the commercial hub of the Zodiak Television Group
(AB), now one of the largest and most successful European players in
television production. Today Zodiak Television AB comprises a wide
range of television brands based throughout Northern and Eastern
Europe, UK and US, including well-known brands such as Mastiff,
Jarowskij, Kanakna, Diverse Production and TeleAlliance.