Empresas y finanzas

JumpTap Signs Deal with Fox Mobile Entertainment



    JumpTap, the leading mobile search and advertising provider, today
    announced an agreement to deliver and represent advertising inventory
    for Fox Mobile Entertainment´s (FME) new Fox Mobile Entertainment
    Network. The Mobile Network brings popular content from various
    television channels including FOX, FX, SPEED, National Geographic
    Channel and Fox Reality Channel to one mobile web location at
    FoxMobile.com.

    "We selected JumpTap for its advanced advertising solution
    capabilities and strong relationships within the advertising
    community," said Mitch Feinman, Senior Vice President, Fox Mobile
    Entertainment. "We want to present advertising that actually enhances
    the consumer experience, and we believe working with JumpTap will help
    ensure we do just that."

    The Fox Mobile Entertainment Network offers some of the most
    popular global entertainment brands, including The Simpsons, 24,
    Family Guy, Nip/Tuck, NASCAR and Dog Whisperer. These brands attract
    demographic profiles ideal for advertisers, often ranking number one
    for ages 18 to 34. The Network´s wide variety of hit offerings in
    conjunction with JumpTap´s targeting capabilities and complete
    solutions, including exclusive sponsorship opportunities for banner
    ads, SMS campaigns and text ads, gives advertisers an unprecedented
    ability to reach their customers.

    "We are pleased to add Fox Mobile Entertainment to the growing
    list of mobile publishers choosing JumpTap as their preferred mobile
    search and advertising partner," said Jorey Ramer, vice president of
    corporate development for JumpTap. "JumpTap can provide mobile
    publishers and application developers with the greatest means to
    monetize their traffic. Leading publishers are choosing JumpTap for
    complete, targeted advertising solutions and for the emerging
    opportunity to leverage operator, behavioral and keyword search to
    create premium ad offerings."

    "JumpTap´s monetization platform provides a critical link to
    integrate content publishers with advertisers, users and carriers,"
    said Paran Johar, CMO for JumpTap. "Working with Fox Mobile
    Entertainment, we are helping to maximize their revenue potential from
    mobile while providing an optimal user experience."

    About FOX Mobile Entertainment

    Fox Mobile Entertainment (FME) is a leading mobile content
    provider for wireless carriers and consumers, providing mobile content
    in all forms from top FOX TV shows such as 24, Prison Break, and Are
    You Smarter than a 5th Grader?, and from such recent films as Juno and
    The Street Kings. An industry pioneer, FME created American Idol´s
    text-message voting system and the now-pervasive term Mobisodes(R)
    Series, defining short episodic programming designed exclusively for
    mobile phones. Additionally, the Company runs mobile video channels on
    all major U.S. carriers.

    Fox Mobile Entertainment, along with the Jamster/Jamba companies -
    a joint venture of News Corporation (NYSE: NWS, NWS.A) and VeriSign,
    Inc. (NASDAQ, VRSN), headquartered in Beverly Hills, Calif., and
    Berlin, Germany - make up the industry´s largest vertically integrated
    mobile entertainment company.

    About JumpTap

    Reaching over 140 million mobile subscribers through partnerships
    with 16 mobile operators and numerous content publishers, JumpTap´s
    powerful search and advertising solutions benefit the whole mobile
    Internet ecosystem: JumpTap enables carriers to maintain a strong,
    sustainable position in the mobile marketing value chain, drives
    traffic and revenue opportunities to content publishers, and gives
    advertisers access to targeted customers. Recently awarded the best
    advertising and marketing search engine award by Visiongain and
    selected by IDC as one of the 10 emerging mobile players to watch in
    2007, JumpTap has developed the most comprehensive search and
    advertising solutions in the market. For more information, please
    visit www.jumptap.com.