Reebok to pay fine for lead jewellery
The agency said in March 2006, a 4-year-old boy fromMinneapolis swallowed the bracelet's heart-shaped pendant anddied.
According to a March 2006 report by local newspaper StarTribune, the lead level in the blood of Jarnell Brown, 4, wasthree times higher than what health officials consider to bedangerous.
Brown's death sparked a nationwide recall of some 300,000bracelets, which were given away with the purchase of variousstyles of children's Reebok footwear, the newspaper said.
The penalty is the largest for a Federal HazardousSubstances Act violation, the CPSC said, and follows thebracelet recall.
"This civil penalty sends a clear message that the CPSCwill not allow companies to put children's safety at risk,"CPSC acting Chairman Nancy Nord said in a statement."Preventing dangerous metal jewelry from reaching the hands ofchildren is a priority for our agency."
Reebok, a unit of Germany's Adidas, in agreeing to settlethe matter, denied that it violated federal law, the commissionsaid.
(Reporting by Kristina Cooke and Karey Wutkowski, editingby Maureen Bavdek)