GyPSii Launches iPhone Platform

GyPSii, the world´s leading geo-location and social networking
service provider for mobile phones and Internet devices, is now
available on the iPhone - Apple´s market-leading high-end mobile
device. The iPhone has shipped more than five million units worldwide
since its launch in 2007.

The new web-based GyPSii iPhone application integrates its
multiple services into a single interface, making it easy for users to
enjoy a wide range of new and exciting location-based features and
services, along with social networking - all using the fluid,
intuitive touch-screen user interface of the iPhone.

GyPSii also confirmed that it would produce a "native" version of
its application using Apple´s Software Developer Kit (SDK) which is
scheduled to be launched later this week, providing seamless access
for all Apple users, from the desktop, to the iPhone.

GyPSii CEO, Dan Harple, said he didn´t want iPhone users who were
keen social networkers to have to wait any longer for the only social
networking platform specifically designed for location-enabled mobile
phones to be available for their handset.

"We´ll work with the SDK as soon as it becomes available," he
said, "and then we will be uniquely offering both web and native
versions of our application for iPhone users."

GyPSii is taking advantage of its extensible product architecture
enabling use of technologies (like Apple´s Safari) to make its
advanced, geo-location features possible on the iPhone. In supporting
these advances in web technology, GyPSii delivers an optimal
location-based experience on a mobile device, or on a desktop
computer, or even via a set-top box.

Some of the new GyPSii for iPhone features enabled include:

-- Improved UI: The application provides users a desk-top-like
web experience that is easier to activate, navigate and use
via Apple´s intuitive touch-screen.

-- Expanded People/Places layout: GyPSii users can have easy
access to complete information on their favourite people and
places that appear on the iPhone. Users simply choose their
favourite People or Places, bringing up all relevant
information such as proximity, details and their position on a
map, all on one continuous screen. Users can also access one
click dialling to phone People and Places.

-- Integrated directions from the mapping interface. Users can
navigate to and from their favourite People and Places.

-- Improved location based search: Users can search by proximity
using new easy to use categories for both People and Places.

-- Seamless user interface menus which take advantage of the
progressive touch screen interface that comes with the iPhone.

Commenting on the launch of GyPSii for iPhone, GyPSii CEO Dan
Harple said, "With the iPhone, Apple created a game-changing handset
that revolutionized the mobile device market. We are doing the same
with our geo-location technologies to connect people and content to
places, events, and social networks in exciting and never-before-seen
ways."

iPhone owners can use GyPSii to create and share experiences;
photos, videos, audio and other content in real-time with friends,
family and other network members, wherever they are in the world.
Users can also search and locate people and places, as well access
directions, maps and information on Points-of-Interest (POIs) - both
in their immediate area and worldwide as well.

"With GyPSii on your iPhone, it becomes your mobile personal
digital life recorder," continued Harple. "You can record and share
every aspect of your life as it happens with your friends, family and
your online community - all via your mobile. GyPSii for iPhone makes
social networking dynamic, mobile, and real-time. We´ve integrated
with the deep feature set on the iPhone, with the result being an
entirely new way to communicate."

GyPSii for iPhone puts the application within reach of more than
five million iPhone users worldwide, and advances GyPSii´s global
strategy to be the market-leading geo-location and social networking
services platform running on the broadest range of high-end and
mass-market consumer mobile devices. This commitment is
device-independent, with the company working to develop new mobile
technologies that are faster, easier to use, and available on more
devices. GyPSii is already available on other market-leading mobile
phones and platforms - including BlackBerry, Symbian and Windows
Mobile-powered devices.

The addition of the iPhone to GyPSii´s list of compatible handsets
follows hard on the heels of the Mobile World Congress in Barcelona
where the combination of Location-based services with mobile
technologies, and the award-winning GyPSii application in particular,
seized widespread industry attention.

"Initiatives like GyPSii may ultimately reach a status comparable
with existing social networking sites, such as Facebook and MySpace,"
said ABI Research principal analyst Dominique Bonte.

Praising his development team for their achievement leading up to
the launch of GyPSii, CEO Dan Harple said: "Our mission is to enhance
every person´s mobile experience; blending their lifestyle and how
they share their lives with each other and their chosen social
networks. Our first iPhone release version brings us one step closer
to that goal, and adds further to our momentum."

GyPSii is now available for iPhone users at
http://www.gypsii.com/m

A demonstration of GyPSii for iPhone is also available at:
http://corporate.gypsii.com/iphone/iphone.htm

About GyPSii

GyPSii is the market-leading mobile lifestyle application,
connecting people, places and communities across networks and devices.
GyPSii provides a geo-location social networking platform and services
for mobile, web & set-top box devices, and is headquartered in
Amsterdam, The Netherlands. (www.gypsii.com).

(C) 2008 GyPSii Inc. All rights reserved.

Apple, the Apple logo, iPhone, Safari are copyright by Apple.
Other company and product names may be trademarks of their respective
owners.