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MeLLmo Inc. Expands Global Footprint of Award Winning Roambi Mobile BI Analytics; Opens Offices Across EMEA


    MeLLmo Inc., provider of innovative mobile applications that allow users to view and interact with critical business information on-the-go, today announced the company´s expansion into EMEA to address the growing demand for Roambi Analytics and Roambi Flow. As part of a broader global expansion plan, MeLLmo has appointed industry veteran Ali Shirnia to the role of Vice President and General Manager of EMEA and opened an EMEA headquarters in the UK, with additional offices in France, Spain and Italy.

    Shirnia comes to MeLLmo with over thirty years ICT industry experience having worked in database, data warehousing and predictive analytics, data center platforms, storage and telecommunications. Most recently he headed Corporate Sales at Vodafone UK, prior to which he spearheaded European operations for Speechwork International, Wicom Communications and EMC. In his role, Shirnia will oversee local sales offices across EMEA and serve MeLLmo´s growing customer base of Global 500 companies, SMBs and partners working across a diverse range of industries including retail, automotive, pharmaceuticals and consumer technology.

    "MeLLmo is defined by its approach to building innovative solutions that address the real world challenges and opportunities posed by an increasingly mobile workforce. We are continuing to reinvent the mobile business application to improve the productivity and decision-making of on-the-go employees and we are extremely pleased that Ali will be driving our ethos and products across Europe," said Santiago Becerra, chairman, founder and CEO of MeLLmo, Inc. "With a proven track record in managing businesses to deliver accelerated performance, Ali´s experience will help MeLLmo identify new opportunities for growth and innovation and put Roambi products in the hands of business professionals throughout EMEA."

    "Roambi has already created strong brand recognition across Europe, with several global companies already implementing our products, and I look forward to driving this continued growth throughout the region," said Ali Shirnia, MeLLmo, Inc. Vice President and General Manager, EMEA. "Companies throughout EMEA are looking to leverage next generation of connected devices and empower their mobile workforce. Roambi is at the core of many of these transformations, helping companies improve the productivity and decision-making of these on-the-go employees."

    EMEA businesses of all sizes will be now able to benefit from Roambi Analytics, a mobile application that transforms business reports and data into immersive mobile analytics, instantly delivered to any iPhone or iPad. In addition, the teams will also offer Roambi Flow, a new information publishing platform that enables any executive or worker to create and share all types of business information and intelligence via an intuitive, digital magazine-like report or publication "” securely on the iPad.

    In September 2011, MeLLmo Inc. announced that it had secured $30 million through its first round of institutional funding led by Sequoia Capital.

     

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    About MeLLmo

    MeLLmo, Inc., is reinventing the mobile business application to improve the productivity and decision-making of on-the-go, always-on workers. The company´s flagship product, Roambi Analytics, is a mobile business intelligence solution that makes company reports and data quick to access and easy to interact with, via immersive dashboard-style analytics on any iPhone or iPad. MeLLmo´s latest offering, Roambi Flow, allows people to tell the story behind their mobile analytics on any iPad through engaging magazine-style reports and publications built with a simple point and click publisher tool.

    Headquartered in San Diego, CA with additional offices throughout the United States and in Shanghai and London, MeLLmo has a worldwide customer base of Fortune 500 companies and SMBs across a diverse range of industries including: telecommunications, biotechnology, pharmaceuticals, consumer technology, packaged goods and others.

    For more information about MeLLmo or Roambi, visit http://www.roambi.com.