Arthur D. Little: Delivering On The Carbon Margin

A new study launched today by Arthur D. Little explores the
impacts of the climate change agenda on business strategy and future
competitiveness. Facing the carbon challenge head-on is a critical
success factor behind leading businesses in all sectors and regions of
the world. This report looks at how leading businesses are delivering
sustainable growth and improving brand equity through a dual approach
to addressing carbon emissions and climate change in general.

Correct positioning is key to an impactful and profitable carbon
strategy - but how do decision-makers balance technological
innovations with customer-based solutions, as well as balancing
regulatory compliance with voluntary efforts? Arthur D. Little´s
latest study, "The Carbon Margin," examines and articulates how
businesses across all sectors can view carbon regulation and the
surrounding debate as an opportunity to develop new profit streams and
gain competitive advantage.

"Our research has shown that while all businesses must adhere to
the legal carbon emissions regulations, the leading companies,
regardless of sector, are not simply reacting to the carbon problem,
but developing sustainable business models that address climate change
in a way that is appropriate to their industry and customers,"
reflects David Lyon, a leader of Arthur D. Little´s Global Carbon
Advisory Service. "With climate change the decided issue du jour,
businesses must not simply go through the motions and take a
cookie-cutter approach to reducing carbon. In reality, carbon exposure
presents specific, and often very different, risks and opportunities
for each major industry sector."

Companies are increasingly developing sophisticated carbon
strategies or investing in energy-saving or carbon-cutting technology.
However, in many cases, investing in technology or addressing carbon
emissions is not enough to remain competitive. In "The Carbon Margin,"
Arthur D. Little outlines how businesses that take a holistic approach
to their carbon strategies are identifying new revenue streams, saving
millions on current operational costs and building strong brand equity
and competitive advantage.

Striking the right balance between technological innovations,
market-based carbon responses and regulatory compliance is complex and
does not offer a tailor-made solution or model of best practice.
However, with more than a century´s experience developing sustainable
business models, Arthur D. Little has developed a series of assessment
tools that enable companies to establish a clear vision as to the
nature of the company´s carbon solution and the correct level of
investment.

The Carbon Margin report is now available for download at
http://www.adl.com/carbonmargin

About Arthur D. Little

Arthur D. Little (ADL), founded in 1886, is a leading global
management consulting firm that links strategy, innovation and
technology to master complex business challenges while delivering
sustainable results to our clients. Arthur D. Little has a
collaborative client engagement style, exceptional people, and a
firm-wide commitment to quality and integrity. ADL is proud to serve
many of the Fortune 100 companies globally in addition to many other
leading firms and public sector organizations.

Arthur D Little has over 30 offices worldwide, employing over
1,000 people. If you would like additional information on the firm,
please visit www.adl.com.