Vincenzo Picone Named SVP Global Marketing for GE Money

GE Money, the global consumer financial services unit of General
Electric Company, announced the appointment of Vincenzo Picone to Sr.
Vice President, Global Marketing. Mr. Picone will report directly to
David R. Nissen, President and CEO of GE Money.

Mr. Picone assumes his new role after having served as Senior Vice
President for Strategy for GE Money since 2005. In that role, he has
been responsible for strategic planning and global growth initiatives,
and led the Company´s efforts to transform its marketing capabilities.
Mr. Picone will retain the Strategy responsibilities.

"Vincenzo Picone´s deep experience in global consumer product
marketing, and his unique ability to drive organic growth have made
him a key contributor to the ongoing transformation of GE Money into a
superior customer-focused organization," said Mr. Nissen.

Previous to joining GE Money, Mr. Picone served as CEO of Palmera
Group SpA, a leading Italian consumer goods company. He had previously
held senior marketing, branding and strategic consulting roles with
Procter & Gamble, PepsiCo and McKinsey & Co.

Mr. Picone earned his undergraduate degree in Marketing from the
European Business School in Paris, and his MS in Management from the
Sloan School at Stanford. He replaces Thomas Gentile in the marketing
role. Mr. Gentile recently accepted a promotion to become Vice
President and General Manager, Services for GE Aviation.

About GE Money

With more than $190 billion in assets, GE Money, a unit of General
Electric Company (NYSE:GE), is a leading provider of retail; banking
and credit services to consumers, retailers and auto dealers in 55
countries around the world. With more than 130 million global
customers, GE Money, based in Stamford, Conn. (USA), offers a range of
financial products, including private label credit cards, personal
loans, bank cards, auto loans and leases, mortgages, corporate travel
and purchasing cards, debt consolidation and home equity loans, and
credit insurance. More information can be found at
http://global.gemoney.com.

GE (NYSE: GE) is Imagination at Work -- a diversified technology,
media and financial services company focused on solving some of the
world´s toughest problems. With products and services ranging from
aircraft engines, power generation, water processing and security
technology to medical imaging, business and consumer financing, media
content and advanced materials, GE serves customers in more than 100
countries and employs more than 300,000 people worldwide. For more
information, visit the company´s Web site at www.ge.com.