Monster Unveils Multifaceted Worldwide Branding Campaign



    Monster Worldwide, Inc. (NASDAQ: MNST), parent company of
    Monster(R), the leading global online careers and recruitment
    resource, today unveiled "Your Calling is Calling," its new global
    marketing campaign for Monster career properties. Launching worldwide,
    the integrated effort unites the global brand and presents a unified
    Monster to the world, positioning the company as a resource that helps
    workers attain their life goals.

    "Our new campaign reflects the strength of Monster´s global
    presence as the first worldwide online recruitment company and is
    rooted in understanding that maintaining this leadership position
    means evolving our brand beyond just a marketplace for jobs," said Sal
    Iannuzzi, chairman and CEO, Monster Worldwide. "Being attuned to the
    changing attitudes of the workforce around the globe, we are
    positioning Monster as not merely a resource for better jobs, but as a
    valuable tool to help people achieve their life goals. Simply put, our
    goal is to inspire people to improve their lives."

    The new multimedia effort created by New York-based BBDO Worldwide
    includes television, radio, print and online and is designed to ignite
    people to take an introspective look at their lives by shining a light
    on the connection between a job and personal fulfillment. The new
    advertising campaign is comprised of four thematically and visually
    unique television spots, aimed at positioning Monster as a catalyst
    that enables consumers to find a better way to shape their own future.
    Two of the four ads will premiere in the U.S. and U.K. during the
    first week of January, and in other European markets later in the
    month.

    The first spot, "Daybreak," opens with hundreds of people
    awakening before dawn on a Monday and collectively rallying to
    postpone the ensuing day by fighting the onslaught of daybreak. It is
    based on the simple concept that people often view Monday as a battle,
    but that Monster can help make Mondays something to look forward to.
    The second spot, "Slots," brings to life the monotony of literally
    being shackled to your job, as people ride slots that lead them
    aimlessly through city streets and office environments, juxtaposed
    against a hero who, thanks to Monster, has chosen a different path.

    The four TV ads were helmed by some of the industry´s most
    talented film directors, including Frank Budgen, Daniel Kleinman,
    Rupert Sanders and Nicolai Fuglsig, a testament to the scope and scale
    of the advertising.

    "This has been a team effort that involved people from all over
    the globe coming together to help create one Monster campaign," said
    John Osborn, president and CEO, BBDO New York. "It is squarely aimed
    at active and passive job seekers who represent the lion´s share of
    the opportunity within the market. Our creative intends to jolt them
    out of complacency and show them that they can improve the quality of
    their lives by improving their jobs. We couldn´t be more proud of this
    work."

    In addition to TV, the "Your Calling is Calling" campaign will
    include online, print and radio components. The online initiative will
    include a combination of new and re-skinned ads that deliver strong,
    consistent brand messaging. Several newspapers and weekly publications
    will feature new print ads based on the same creative platform at
    launch, followed by monthly vertical placements in subsequent months.
    Additionally, radio will run in select global markets.

    For screenshots or copies of the television spots, or for
    additional details, please contact Steve Sylven at 978-461-8503 or
    steve.sylven@monster.com.

    Site Enhancements

    Monster visitors will experience a fully refined site offering
    greater usability and reflecting the tone of the "Your Calling Is
    Calling" campaign. The updated "My Monster" homepage provides instant
    access to personalized information, such as job search history, for
    easier job search management. Also, Monster´s award-winning content is
    integrated throughout the experience, delivering relevant insight and
    advice as seekers navigate through the site. Currently available in
    the U.S., Canada, United Kingdom, France, Germany and the Netherlands,
    the new look will be rolled-out to other countries in the coming
    months.

    In addition, Monster has deployed a new search engine across all
    of its sites around the world after seeing the number of job applies
    increase significantly following the technology´s implementation in
    the U.S. last year. The engine allows job seekers to more effectively
    refine, modify and augment their searches and helps them more easily
    manage the overall application process.

    About Monster Worldwide

    Monster Worldwide, Inc. (NASDAQ: MNST), parent company of
    Monster(R), the premier global online employment solution for more
    than a decade, strives to bring people together to advance their
    lives. With a local presence in key markets in North America, Europe,
    and Asia, Monster works for everyone by connecting employers with
    quality job seekers at all levels and by providing personalized career
    advice to consumers globally. Through online media sites and services,
    Monster delivers vast, highly targeted audiences to advertisers.
    Monster Worldwide is a member of the S&P 500 Index and the NASDAQ 100.
    To learn more about Monster´s industry-leading products and services,
    visit www.monster.com. More information about Monster Worldwide is
    available at www.monsterworldwide.com.

    About BBDO Worldwide

    BBDO is a part of Omnicom Group Inc. (NYSE: OMC), a leading global
    advertising, marketing and corporate communications company.
    Headquartered in New York City, BBDO Worldwide is Omnicom´s largest
    agency network with 287 offices in 79 countries. BBDO develops and
    executes marketing and communications plans for some of the world´s
    best known brands. In 2007, BBDO was named the winner of The Gunn
    Report as the most awarded agency network in the world for the second
    year in a row, and was named the first ever "Network of the Year" at
    the Cannes Lions International Advertising Festival. BBDO was also the
    winner of the Won Report, as the most awarded agency network in direct
    and interactive.

    Special Note: Safe Harbor Statement Under the Private Securities
    Litigation Reform Act of 1995: Except for historical information
    contained herein, the statements made in this release constitute
    forward-looking statements within the meaning of Section 27A of the
    Securities Act of 1933 and Section 21E of the Securities Exchange Act
    of 1934. Such forward-looking statements involve certain risks and
    uncertainties, including statements regarding Monster Worldwide,
    Inc.´s strategic direction, prospects and future results. Certain
    factors, including factors outside of Monster Worldwide´s control, may
    cause actual results to differ materially from those contained in the
    forward- looking statements, including economic and other conditions
    in the markets in which Monster Worldwide operates, risks associated
    with acquisitions, competition, seasonality and the other risks
    discussed in Monster Worldwide´s Form 10-K and other filings made with
    the Securities and Exchange Commission.