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WorldMate Travel Services Now Free for UIQ and Windows Mobile Smartphones


    MobiMate Ltd., a leading provider of travel services for mobile
    devices, announced today the release of the free version of WorldMate
    Professional for Symbian UIQ and Windows Mobile Standard smartphones,
    providing on-the-go professionals with a superior, award-winning
    resource at no charge. Serving as the 'Swiss Army Knife' for road
    warriors facing the unpredictabilities of travel, WorldMate empowers
    users with a mobile tool to combat challenges such as scheduling
    conflicts and flight delays.

    Recognized as the only cross-platform travel services provider,
    WorldMate is the first mobile travel tool to offer a free service for
    UIQ and Windows Mobile devices. These platforms are used in leading
    vendors' phones including the Sony Ericsson P1 and P990, the MOTO Z8
    and MOTO Q and the HTC Vox. WorldMate is a best-selling UIQ
    application and continues its progress with the Freemium business
    model.

    WorldMate initially tested its Freemium pricing structure with its
    launch of an application for the Nokia S60 platform. The business
    model increased the company's revenues on this platform by several
    hundred percent. As a result, WorldMate has expanded its customer base
    while leveraging its thought and product leadership in the market
    through continued product advancements.

    "We strive to provide advanced travel services superior in
    technological innovation, and apply the business models that will make
    them appealing to road warriors who want to travel light," said Nadav
    Gur, WorldMate CEO. "By providing free services and charging for
    premium ones on a monthly basis, we are able to better leverage
    demands from end-users and business partners. We are deploying these
    pricing models across our product lines to encourage adoption of our
    service by all types of business travelers."

    According to statistics from the US Bureau of Transportation, more
    than 27 percent of flights were delayed or cancelled in the US alone
    during the first half of 2007. This statistic increases WorldMate's
    value, making travel easier by providing comprehensive flight status
    and flight schedule services as well as world clocks, clothing size
    and currency converters. As a result, WorldMate saves harried
    travelers time and money, especially during the hectic holiday travel
    season.

    WorldMate for the UIQ platform supports Sony Ericsson's M600,
    P990, W950, P1 and W960 devices, as well as Motorola's MOTO Z8. Free
    services include clocks, global weather, measurements, day / night
    map, currency converter and clothing size converter. Additional
    services offered for a paid subscription include flight status, flight
    schedule, area codes and an interactive packing list for $6.95 a month
    or $69.95 a year. The application for Windows Mobile smartphones
    supports Motorola's MOTO Q and HTC Vox and features clocks, weather,
    measurements, world map, currency converter and clothing size
    converter at no cost to users. Premium-tier memberships are provided
    at $3.95 a month or $39.95 a year, and include flight status and
    weather satellite imagery.

    WorldMate can be downloaded for the UIQ platform at
    www.mobimate.com/uiq or over-the-air at mobile.mobimate.com/uiq. For
    Windows Mobile smartphones, the application is available at
    www.mobimate.com/smartphone or over-the-air at
    mobile.mobimate.com/smartphone.

    About MobiMate Ltd.

    MobiMate is the clear leader in the mobile travel-related services
    category with WorldMate - the leading mobile travel service.
    MobiMate's unique approach to the Mobile Internet sees the product as
    a combination of clever, attractive and user-friendly software,
    valuable content and services from recognized sources, and an on-line
    service delivering this content to the end-user's device. MobiMate's
    leadership in this space has been recognized by leading handset
    manufacturers who bundle MobiMate products with their devices,
    including Nokia, Sony-Ericsson, Hewlett Packard and others. MobiMate
    is a member of Forum Nokia PRO and Nokia PRO Enterprise Zone.

    The WorldMate(R) product line is available on the J2ME,
    BlackBerry(R), Palm OS(R), all Microsoft Windows Mobile versions,
    Symbian UIQ, S60 and S80 Communicators and Desktop PC platforms. It is
    the only mobile application worldwide to have been a top-10 best
    seller on more than five platforms. Handset manufacturers including
    Nokia, Sony-Ericsson and Hewlett Packard bundle WorldMate products
    with their devices, and along with Palm, Symbian and others, have
    recognized the company's industry leadership. A seven-time recipient
    of the Handango Champion award in several categories, WorldMate has
    also received accolades from publications including Geek.com, Pocket
    PC Magazine, PC Magazine and ZDNet.

    MobiMate and WorldMate are registered trademarks of MobiMate, Ltd.
    All other trade names and trademarks are the property of their
    respective holders.