RR Donnelley Wins Top Metro Global Creative Award
R.R. Donnelley & Sons Company (NYSE:RRD) announced today that it
has been recognized with a prestigious award as part of the Metro
Global Creative Awards 2007 in Ireland. The "I wish it could be
Christmas every day" campaign executed for leading mobile services
provider 02 has been voted by Metro readers as the top ranking
advertisement in the "Best Creative Format" category.
The winning campaign will now represent Ireland at the Metro
Creative Award ceremony competing against twenty other countries from
four continents.
Dave Furney, General Manager for RR Donnelley in Ireland said, "We
are delighted to have this campaign chosen by the readers of the Metro
newspaper. I am very proud of the team working on behalf of 02 and of
this recognition. It is a testimony to their creative excellence and
to their deep understanding of 02's value proposition. Our design team
has been working with 02 since August 2003 as part of a long term
multi-service outsourcing relationship which includes design, print
management and full logistics services. By having our staff on-site
full-time working very closely with the 02 marketing team we have been
able to translate their key marketing messages into a winning design
concept."
Emer McCarthy, Senior Brand and Marketing Communications Executive
with O2 Ireland, explained how the close teamwork between RR Donnelley
and O2 has produced such positive results. "This campaign was a
success due to RR Donnelley's pure dedication and understanding of the
O2 account. Their on-site presence means they fully understand our
requirements, work ethic and timeframes. To us, they're more than just
a provider of print related services; they're an essential part of the
Marketing department. The team at RR Donnelley worked tightly with O2
and fully understood the need for O2 to display our Christmas
collection without compromising on a creative execution. The design
team at RR Donnelley is second to none and we're delighted that Metro
has recognized them with this award."
Mr. Furney added, "We are extremely pleased to be representing
Ireland at the forthcoming global awards ceremony."
About RR Donnelley
RR Donnelley (NYSE:RRD) is the world's premier full-service
provider of print and related services, including business process
outsourcing. Founded more than 140 years ago, the company provides
solutions in commercial printing, direct mail, financial printing,
print fulfillment, labels, forms, logistics, call centers,
transactional print-and-mail, print management, online services,
digital photography, color services, and content and database
management to customers in the publishing, healthcare, advertising,
retail, technology, financial services and many other industries. The
largest companies in the world and others rely on RR Donnelley's
scale, scope and insight through a comprehensive range of online
tools, variable printing services and market-specific solutions. For
more information, visit the company's web site at www.rrdonnelley.com.
Use of Forward-Looking Statements
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defined in the U.S. Private Securities Litigation Reform Act of 1995.
Readers are cautioned not to place undue reliance on these
forward-looking statements and any such forward-looking statements are
qualified in their entirety by reference to the following cautionary
statements. All forward-looking statements speak only as of the date
of this news release and are based on current expectations and involve
a number of assumptions, risks and uncertainties that could cause the
actual results to differ materially from such forward-looking
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cautionary statements contained in RR Donnelley's filings with the
SEC. RR Donnelley disclaims any obligation to update or revise any
forward-looking statements.