ArcelorMittal Launches Its New Global Brand 'TRANSFORMING TOMORROW'



    Regulatory News:

    ArcelorMittal, the world's leading steel company, today launched
    its brand identity and design.

    "Today we are announcing what ArcelorMittal stands for, what it
    intends to achieve and by what values and guiding principles we are
    going to operate" said Lakshmi Mittal, President and CEO of
    ArcelorMittal. "We wanted a positioning which not only reflects the
    strategy of the business but also reflects the responsibility we have
    as the leading player in our sector and one of the world's largest
    companies, with major operations in 27 countries and 320,000
    employees. We know that our position in the steel industry brings
    unique responsibilities. We are committed to setting globally
    recognised standards with the needs of future generations in mind."

    To reflect the company's values and aspirations, the brand is
    based on the theme of TRANSFORMING TOMORROW. Supporting the central
    positioning of TRANSFORMING TOMORROW are three main values,
    -Sustainability, Quality and Leadership. These are defined as follows:

    SUSTAINAIBILITY: Our commitment to the world around us extends
    beyond the bottom line, to include the people in which we invest, the
    communities we support and the world in which we operate. This
    long-term approach is central to our business philosophy.

    QUALITY: We look beyond today to envision the steel of tomorrow.
    Because quality outcomes depend on quality people, we seek to attract
    and nurture the best people to deliver superior solutions to our
    customers.

    LEADERSHIP: We are visionary thinkers, creating opportunities
    every day. This entrepreneurial spirit brought us to the forefront of
    the steel industry. Now, we are moving beyond what the world expects
    of steel.

    The brand has been created to reflect the identity and values of
    the new company which was created last year through the merger of the
    number one and two companies in the industry, Mittal Steel and
    Arcelor. Both companies had played a significant role in transforming
    the steel industry towards a more sustainable model. Combined they
    have created a more diversified and stronger group - the ideal
    platform for continuing this drive of transformation.

    "The steel industry is in a stronger position today than it has
    been for many years," said Mr Mittal. "This is largely due to
    consolidation and globalisation which is helping to create a more
    stable operating environment. As the sector leader, we expect
    ArcelorMittal to remain at the forefront of this transformation. This
    is important for all of our stakeholders."

    Transforming Tomorrow also reflects the intrinsic role steel has
    in the world. "It is easy to forget the role steel plays in the modern
    world," said Mr Mittal. "It is in the houses we live, the cars we
    drive, the trains we travel in. We very much see the purpose of
    ArcelorMittal as being to continue to develop steel of the highest
    quality in order to help transform the quality of the world around
    us."

    The launch of the new brand is also an important part of the
    integration process, in that it creates a common bond for all of our
    employees and a clear set of values which we intend to be visible in
    the company at all times. "Integration has been going very well," said
    Mr Mittal. "But clearly the company of our size needed a defined
    positioning and a clear set of values under which we will operate. The
    brand has been very positively received by our employees and we will
    be working to ensure that it remains the guiding principles for the
    future direction we take as a business."

    On Monday, June 4, ArcelorMittal will also launch its new
    "BOLDNESS CHANGES EVERYTHING" global advertising campaign. The
    creation of ArcelorMittal was a bold step, but one which will be an
    important part of transforming the future of the steel industry," said
    Nicola Davidson, Vice President of Corporate Communications. "We
    believe that boldness is an important part of the spirit of
    ArcelorMittal and is one of the qualities which differentiates us from
    our peers. Bold moves have brought positive change to the world around
    us for many centuries. Our advertising campaign is a celebration of
    how such moves can really help transform the world."

    About ArcelorMittal

    ArcelorMittal is the world's number one steel company, with
    320,000 employees in more than 60 countries. The company brings
    together the world's number one and number two steel companies,
    Arcelor and Mittal Steel.

    ArcelorMittal is the leader in all major global markets, including
    automotive, construction, household appliances and packaging, with
    leading R&D and technology, as well as sizeable captive supplies of
    raw materials and outstanding distribution networks. An industrial
    presence in 27 European, Asian, African and American countries exposes
    the company to all the key steel markets, from emerging to mature,
    positions it will be looking to develop in the high-growth Chinese and
    Indian markets.

    ArcelorMittal key pro forma financials for 2006 show combined
    revenues of USD 88.6 billions, with a crude steel production of 118
    million tonnes, representing around 10 per cent of world steel output.

    ArcelorMittal is listed on the stock exchanges of New York (MT),
    Amsterdam (MT), Paris (MTP), Brussels (MTBL), Luxembourg (MT) and on
    the Spanish stock exchanges of Barcelona, Bilbao, Madrid (MTS) and
    Valencia.