Eastern Exploration Corporation Signs Letter of Intent to Acquire Assets of MAX Entertainment Group SA

Eastern Exploration Corporation (OTCBB:EESX) ("Eastern"), a
mineral exploration company, announced today that on May 17, 2007 it
signed a Letter of Intent to purchase certain assets of MAX
Entertainment Group SA ("MAX") of Switzerland in an all-stock
transaction.

Pursuant to the contemplated transaction, Eastern anticipates that
it will, subject to the closing, acquire from MAX its intellectual
property, the rights to market MAX's entertainment and sporting
programs in certain European countries, and the trade-marks, trade
names, goodwill, contracts, and business associated with these assets
(the "Acquired Assets"). In exchange for the Acquired Assets, Eastern
shall issue to MAX and/or its shareholders, between 13 and 15 million
shares of restricted common stock of Eastern, the final such number to
be determined by negotiations between the parties. Eastern will also
grant to MAX exclusive licenses to use the Acquired Assets and will
assume certain liabilities of MAX.

The contemplated agreement is subject to due diligence being
completed to the satisfaction of both Eastern and MAX and to the
parties entering into a definitive agreement setting out the full
terms of the acquisition. The Letter of Intent may be terminated on 30
day notice by either party.

About MAX

MAX is a Swiss Corporation engaged in the business of promoting
and staging Ultimate Fighting-Style Events in Europe. For more
information on MAX, interested parties can visit its website,
www.maxfighters.com.

MAX stands for Martial Arts X-treme - a new discipline within the
martial arts and is to be a development of Ultimate Fighting (USA) or
a Mixed Martial Arts. MAX combines different forms of martial arts to
create a new discipline. With a view to the anticipated forthcoming
events, MAX has issued its own code of rules for MAX combat.

MAX intends to combine MAX style fighting with entertainment,
event series, broadcasting in TV and DVD, music, games and the
Internet. The key intended business activities are:

-- MAX event series with national and international
championships.

-- TV broadcasts and reality shows with licenses in many
countries in Europe. With the "MAX Martial Arts X-treme"
reality series, broadcast on German television during 2006,
MAX Entertainment has already begun initiating and producing
TV concepts.

-- The merchandising of MAX's own products, such as sports
drinks, sports and casual clothing, video and DVD, music and
computer games.

The statements in the press release that relate to the company's
expectations with regard to the future impact on the company's results
from new products or actions in development are forward-looking
statements, within the meaning of the Private Securities Litigation
Reform Act of 1995. The statements in this document may also contain
"forward-looking statements" within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act
of 1934. Since this information may contain statements that involve
risk and uncertainties and are subject to change at any time, the
company's actual results may differ materially from expected results.