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Momentive Performance Materials Introduces New Hair Care Ingredient to Offer Potential for Improved Dry and Wet Conditioning Properties, Added Volume



    Momentive Performance Materials Inc. today introduced Silsoft*
    Care "quat" blend, a new proprietary product with potential use in
    hair care products that deliver conditioning performance benefits
    while adding volume. This new blend is an excellent option to consider
    for leave-on formulations designed to deliver soft feel and
    manageability without weighing down hair. Silsoft Care blend is also
    an excellent candidate to consider as an ingredient of choice for
    these typical performance benefits in rinse-off conditioners.

    Silsoft Care blend contains a proprietary silicone that provides a
    new choice to consider for delivering excellent conditioning
    properties to hair. A cyclic silicone acts as a volatile carrier,
    first spreading the silicone uniformly across the surface of hair, and
    then drying to leave a protective film. The new blend can help deliver
    greater volume than many other silicones commonly used in hair care
    products. The film also provides excellent wet and dry combing
    properties as well as outstanding sensory performance. Silsoft Care
    blend is being introduced globally.

    "Hair care products that leave hair looking healthy, full of body
    and free of static are especially welcomed by consumers with fine
    hair," said Beatriz Blanco, global marketing manager, Momentive
    Performance Materials. "The introduction of Silsoft Care blend helps
    us deliver on our performance promise to our customers and can help
    them deliver on their promise to consumers."

    Silsoft Care blend is a potential choice for many hair care
    applications including rinse-off and leave-in conditioners, hair
    serums, styling gels, pomades, and pre-treatments for coloring,
    bleaching and permanents. When applied through a hair serum, Silsoft
    Care may help to significantly reduce damage caused by mechanical or
    chemical treatments to hair.

    To find out more about Silsoft Care blend and Momentive's family
    of products that use the company's proprietary technology, please call
    800.295.2392 in North America (+607.786.8131 everywhere else) or visit
    www.momentive.com.

    About Momentive Performance Materials

    Momentive Performance Materials is a premier specialty materials
    company, providing high-technology materials solutions to the
    silicones, quartz and ceramics markets. The company is a global leader
    with worldwide operations, a robust product portfolio,
    industry-leading research and development capabilities, and a long
    tradition of service excellence. Momentive Performance Materials Inc.
    is owned by an affiliate of Apollo Management, L.P. Additional
    information is available at www.momentive.com.

    *Silsoft is a trademark of Momentive Performance Materials Inc.