update Flying High



    update software AG (GER:UP2) (FWB:UP2), leading supplier of
    superior CRM solutions in Europe, has plans for further expansion.
    According to preliminary figures, update was able to record a turnover
    of EUR 23.4m in 2006, an increase of 26% on the previous year.
    Operating profit climbed 19% to EUR 2.4m - the best ever in the
    history of the company. Early February saw the Board of Directors
    approve a planned acquisition in Western Europe. Negotiations are
    going well according to Thomas Deutschmann, CEO at update: "We are
    making good progress, however we are unable to provide any detailed
    information at this time. But the expectation is that the transaction
    volume will exceed the two acquisitions in 2005 and 2006 combined". In
    2006, update acquired Regware GmbH, one of the most renowned CRM
    specialists within the pharmaceutical and analytical CRM sector. The
    acquisition of the Polish CRM company Process4E in 2005 has enabled
    update to consolidate its position further in the booming Eastern
    European market.

    The value of update shares (UP2) listed on the Frankfurt Stock
    Exchange also reflects the bright outlook of the CRM specialists who
    have been so committed over the years to industry focus in the
    development of their quality CRM solutions. Valued at just under EUR 4
    at the beginning of the year, the share price has since broken the EUR
    5 mark. "Our strategy - industry focus, regional expansion and a
    leading technological product - is taking hold", explains CEO Thomas
    Deutschmann. "In 2006 we grew three times faster than the whole CRM
    market and hence much faster than our competitors. Our high-margin
    licensing business will grow disproportionately in 2007. We are aiming
    for a turnover of EUR 27.4m and an operating profit of EUR 3.3m. This
    relates to a margin in the region of 12%, 2 percentage points higher
    than in financial year 2006. The figure of EUR 27.4m would be organic
    growth - the effects of the planned acquisition are not yet factored
    in", explains CEO Deutschmann. "For us as a premium supplier, it is
    important that the market will never play a limiting role. Two years
    ago we announced our intention to break the EUR 50m turnover level in
    2009. Today, and now confident of being able to achieve this
    objective, we are thinking beyond that figure. It is not difficult to
    envisage update being a EUR 100m company in the next decade".

    About update software AG

    update software AG (www.update.com) was founded in Vienna in 1988.
    With more than 200 employees and an annual turnover of EUR 23.4m
    (2006*), update is the leading supplier of CRM solutions in Europe.
    update software AG is listed on the German Stock Exchange in Frankfurt
    am Main. Products from update are currently being used by more than
    120,000 users in over 1000 companies. A selection of update customers:
    3M, American Express Bank und Finanzmanagement, the advertising
    department at the BILD newspaper group, AstraZeneca, BAWAG P.S.K.,
    Canon, DuPont, ESTAG, Hassia Group, Landesbank Rheinland-Pfalz
    International S.A., LBS Nord, LBS Ost, MagnaSteyr, Pernod Ricard,
    Sparkasse Bremen and ratiopharm. update software AG maintains a
    network of strategic partnerships with system integrators such as Atos
    Origin, Hewlett Packard, Sensix and Steria Mummert Consulting.

    * preliminary profit unverified