Levi Strauss & Co. Names President of European Division

Levi Strauss & Co. (LS&CO.) today announced that Armin Broger, the
CEO of jeans company 7 For All Mankind Europe BV, is joining LS&CO. at
the end of February as president of its European division. Broger, a
seasoned apparel and brand management executive, has a track record of
driving profitable growth for companies such as Tommy Hilfiger, Diesel
and The Walt Disney Company.

"I am thrilled to have someone of Armin's caliber on our team,"
said John Anderson, LS&CO.'s chief executive officer. "Armin is an
exceptional brand builder and apparel executive with a reputation for
leading successful operational turnarounds. He knows what it takes to
be successful in the European markets and will be an invaluable
partner in continuing the transformation of our business there."

"Levi's(R) is the industry reference for any true denim
connoisseur and I am very excited to be part of the team that will
return the Levi's(R) brand to the top of consumers' wish list and
sustained, profitable growth in Europe," said Broger. "Levi Strauss &
Co. is renowned for its iconic brands, quality products and
outstanding reputation as a corporate citizen. I'm honored to be one
of the next generation of leaders who will build on this remarkable
legacy."

As CEO of 7 For All Mankind in Europe, Broger has spearheaded the
international expansion of the California denim brand. Prior to
joining 7 For All Mankind, he was the chief operating officer of Tommy
Hilfiger Europe, Middle East and Africa for four years, where he
repositioned the European business to better address the needs of
consumers and helped grow its several divisions to more than EUR 400
million. From 1998 to 2001, Broger was General Manager of Diesel
worldwide. In that role, he and his team doubled the company's
revenues and led a successful turnaround of the U.S. subsidiary. He
also helped create Diesel's global business infrastructure, resulting
in a multi-brand fashion conglomerate with distinctive retail concepts
and licensing partnerships.

His previous experience includes The Walt Disney Company,
advertising agency McCann Erickson and the consulting firm Bain &
Company. He also serves on the Board of Lego A/S.

A native of Italy, Broger holds an MBA from the University of
Notre Dame and an undergraduate degree in Business Administration.

Levi Strauss & Co. is one of the world's leading branded apparel
companies, marketing its products in more than 110 countries
worldwide. The company designs and markets jeans, casual wear and
related accessories for men, women and children under the Levi's(R),
Dockers(R) and Levi Strauss Signature(R) brands. The company declared
2005 revenues of 4.1 billion dollars.